Head of Marketing - Coloplast Finland

Do you want to head up a highly professional marketing department in the local Finnish subsidiary of a highly successful international medical device company – and does purpose matter to you? If you are a highly experienced, results driven and a creative marketer with strong leadership qualities, please read on …

About the organization

Coloplast Finland Oy is our sales affiliate located in Vaanta, Finland. Serving the Finnish marked since more than 20 years, the affiliate holds a strong position and continues its growth journey by rapidly and effectively launching Coloplast innovations. The organization is made extraordinary by its 35 dedicated and highly engaged individuals, ensuring that the Finnish market and customers are served in the best possible way with innovative products and services. We work closely together with and benefit from being part of a global organization, and we are proud to be part of a leading international healthcare company that strives to make a difference for people with intimate healthcare needs. 

Coloplast is making a significant investment in the Finnish market. This is evident not only through the creation of a new Head of Marketing position but also by the concurrent recruitment of an equally ambitious Head of Sales. Together, these roles will enhance our existing leadership team and strengthen it’s strategic capabilities.

The job

You will be responsible for the marketing department across the Coloplast Chronic Care areas and across customers, supporting and working closely with the various sales channels that will execute your team’s plans and campaigns.

You will inspire, motivate, develop and lead a highly professional and engaged marketing team consisting of six employees. You will ensure alignment and consistency throughout the company by building and developing a great partnership with Coloplast Global Marketing, the Finnish Management team and the company functions. You will also build and develop solid partnership with our key opinion leaders and customers to implement high-impact projects and initiatives. You will drive the HCP and Consumer marketing initiatives that will support the overall sales strategies, and you will play a vital role in developing the Annual Business Plan for the company.

You will report to the Country Manager and be part of the local management team responsible for setting the overall strategic direction for the Finnish subsidiary.

Key responsibilities include

• Lead, coach, motivate and develop the Marketing team
• Deploy and execute the global strategy, global agenda and value propositions in line with local market dynamics and the local business opportunities
• Drive and support the revenue growth and profitability of the Chronic Care businesses
• Ensure superior execution of new product launches, campaigns and education programs for both HCPs and Consumers
• Ensure accurate and reliable revenue/marketing forecasts including marketing investments
• Ensure relevant prioritization and resource allocation
• Define stretching marketing KPIs and quality standards, monitor and measure the outcome of the marketing initiatives to ensure impact on the market, return on investments and revenue growth.

Qualifications and abilities are

• Economics/marketing/business administration university degree
• Significant leadership experience with solid coaching and management skills and the ability to develop, motivate and inspire the team.
• Minimum 5 years marketing experience from an international and mature organization (consumer marketing experience is a plus)
• Track record in developing and driving marketing projects, programs and plans also at international levels
• Undisputable understanding of the Finnish and international healthcare market dynamics
• Strong business acumen and judgement, ability to anticipate the new marketing trends and business opportunities combined with a good understanding of financial impact
• Excellent strategic thinking skills along with strong analytical and conceptual capabilities enabling to understand and guide complex situations
• Strong relationship building, influencing and management skills; ability to positively influence the top management, peers and team, as well as key opinion leaders and external stakeholders.
• Strong and credible communication skills
• Proficiency in English and Finnish
• Proficiency in Excel, PowerPoint and CRM systems.

Personality

• You have a dynamic, creative, proactive and open mindset
• You enjoy exploring new ways of doing things and dare embrace the unknown
• You are ambitious though down to hearth, approachable and collaborative, a loyal team player
• You are results-oriented and can lead others to execute successfully
• You have a high drive and opinion about how to make an impact and deliver results
• You have very strong analytical skills and have a structured way of doing things
• You have a powerful communication style that inspires others and shows confidence especially during change or tough times
• You like to roll up your sleeves, take the ownership and lead tasks to completion
• You personify the Coloplast values and have the highest level of integrity and ethics together with and outstanding personal credibility.

Need more information and how to apply

For more information, please contact Country Manager Robert Hedberg (firohe@coloplast.com) or Nordic HR Lead Peter Rasmussen (dkpr@coloplast.com).

Please apply as soon as possible and no later than 4/2-2025.

To assist with this crucial recruitment, we have partnered with JFP Executive Search. They will be responsible for managing the initial stages of the recruitment process on our behalf.

Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 16.000 people and with products available in more than 143 countries, we are one of the world´s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things.

Coloplast is committed to being an inclusive organization, where people bring their differences to work each day, fulfill their potential and have a strong sense of belonging because – and not despite – of their differences. We therefore encourage all qualified candidates to apply regardless of gender, age, race, nationality, ethnicity, sexual orientation, religious belief or physical ability.

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