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Senior Consumer Marketing Manager


Peterborough, GB

Job Family:  Marketing
Country/Region:  United Kingdom

Senior Consumer Market Manager


Are you a successful Marketing professional with experience and proven success working on multichannel approaches to engage and partner end-user consumers? Are you a strategic thinker, who is creative, having a strong desire to empower your team with your drive and determination? Then look no further…


This role falls under our hybrid policy, meaning that work time can be balanced between our Head Office in Peterborough and a home location. You will need to be passionate to make a difference and be prepared to become committed to an organisation that genuinely puts its consumer needs first. We offer a highly competitive salary, annual bonus, company car, profit related pay, private healthcare, a generous holiday entitlement and many other flexible benefits!


Who are we?

Coloplast enables people with Chronic Conditions to live life to the full through its products and services. Working closely with the people who use our products, we create solutions that are sensitive to their individual needs.  

Our team loves swapping stories about how they have enabled different customers to live fuller lives and inspire us to create an even better consumer experience every day. We really do change lives!  

Our passion to make a real difference to people’s lives is what drives and unites us.


Our culture

There is purpose to what we do. Most of us want to work for a company that makes a difference. Well, at Coloplast you can. We are ambitious, and we work together to achieve the best results. We work hard to make Coloplast a Great Place to Work. You will be working in an environment that has a genuine family feel.


The role -


You will develop and deliver the Chronic Care Consumer Marketing Campaign Strategy, increasing awareness, acquisition, and retention of Coloplast products and the Coloplast Charter service.


  • To lead a team of 2 associate campaign managers and 2 market managers to implement the consumer marketing strategy and campaign plans.  Coach the team to high performance and create a culture of growth and continual improvement
  • To develop and ensure implementation of the Coloplast consumer strategy, which offers the optimal customer experience and effective campaign plans, to acquire and retain customers to Coloplast products and the Charter service
  • To ensure local and global stakeholders have full visibility of our consumer strategy and campaign performance, with regular reporting on the impact on the acquisition, new names and retention of our product and services.
  • Be the expert in consumer insights and lifecycle management of consumers, working in collaboration with key departments and stakeholders ensuring the consumer experience is at the heart of operations
  • Working with the project team to ensure SalesForce is fit for purpose and can deliver on our marketing automation objectives to ensure we engage consumers in our databases, with regular and engaging communication, leading to increased loyalty and retention.
  • Work closely with global consumer marketing to develop new and engaging multi-channel campaigns with a focus on driving New Names and product acquisition to Coloplast
  • Evolve and develop the Ambassador/Influencer strategy for Coloplast, working closely with the consumer and digital team to implement the strategy and maintain ongoing relationships,
  • Manage agency relationships, as required, to ensure we deliver a innovative and relevant educational content that engages consumers along their journey, from being diagnosed through to living life with their condition
  • Be responsible for the lead generation, sales funnel and revenue delivery within the Operations and Clinical Services team.


Who are we looking for?

  • Professional Marketing Qualifications
  • Desire to constantly improve and think creatively
  • Strong management skills – ability to motivate a team
  • Able to effectively work with, and manage internal stakeholders and external agencies
  • Results focused, with the ability to remain calm and retain control when managing high workloads and dealing with multiple projects  
  • Experience within a consumer marketing role (5+ years), with a proven track record of being able to attract new customers via a variety of different mediums, including the use of digital and social media to drive commercial objectives
  • Experience in managing (2+ years) a team of 2 or more marketers,
  • Experience in planning, developing, and implementing multi-channel marketing campaigns, and using campaign management tools to track activity
  • Experience in analysing data that has defined future strategy and campaign plans to ensure ongoing effectiveness of activity and optimisation of resources,
  • Ability to demonstrate creative and copywriting skills


Desirable skills -

  • Proven project management skills 
  • Experience of Media and data/list planning
  • Print and mailing fulfilment expertise


Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 14.000 people and with products available in more than 143 countries, we are one of the world´s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things.


Coloplast is committed to being an inclusive organization, where people bring their differences to work each day, fulfil their potential and have a strong sense of belonging because – and not despite – of their differences. We therefore encourage all qualified candidates to apply regardless of gender, age, race, nationality, ethnicity, sexual orientation, religious belief or physical ability.


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