Apply now »

Director of Sales - Ostomy



Job Family:  Sales
Country/Region:  United Kingdom

We have an exciting opportunity to join our UK Sales Leadership team in this newly created position of Director of Sales – Ostomy.  Reporting to the Senior Vice President, this role is responsible for driving high performance in the Ostomy business.  This role is responsible for developing the annual business plan, sales strategies and plans for the UK to deliver against sales targets.  The Sales Director will embrace our leadership promise and create a great place to work, which inspires and motivates everyone to deliver within the team.


This role will include regular travel, including frequent travel to our Head Office in Peterborough.


About us:


Coloplast is a Market Leading company with a strong record for product and service innovation.  We work in close Partnership with the NHS and individual healthcare professionals to support and drive the best clinical solutions and services to patients.   We offer great career opportunities plus a strong benefits package for our staff.


The Role:


We are looking for someone that has a strong leadership track record and a natural curiosity and desire to find innovative business solutions.  Our ideal candidate will be passionate to succeed but will have a true company first mindset with a highly effective ability to collaborate and work cross functionally.  Our ideal candidate will also have a strong desire to learn and openness to give and receive feedback.


Key responsibilities include:

  • Develop and implement the sales strategy to deliver against the sales targets across our Ostomy business ensuring consistency with our overall Chronic Care annual business plan
  • Work in partnership with the Sales Director for Continence Care ensuring consistent leadership for our chronic care sales teams
  • Lead through RBL’s field-based sales teams to ensure optimization of resources to achieve or exceed targets whilst optimizing synergies across the organization and exceeding customer expectations.  Maintain visible leadership with the field team
  • Coach, develop, and inspire direct reports
  • Be an expert within the Ostomy business, using your in-depth knowledge to ensure better initiatives for customers
  • Work alongside marketing and other business area colleagues to develop the strategy and plan for the Ostomy Business.  Implement agreed commercial plans through the sales team
  • Work closely with Commercial Excellence and RBL’s to ensure data quality enables effective targeting and segmentation
  • Drive the tender process, identification and delivery of the key strategic tenders
  • Develop key KOL and customer relationships including identifying selling opportunities and leading negotiations.  Manages and further develops relationships with KOLs through regular interaction, industry events, and personal communication
  • Together with the Senior Leadership team, Marketing Leadership Tteam and government affairs act as a liaison point and company ambassador with key customers and government organizations
  • Create and manage departmental budget
  • Work as integral member of the Senior Management Team
  • Develop and maintain fair, consistent and effective reward mechanisms (including bonus schemes) to deliver organisational growth targets
  • Recruit, coach, support, and develop managers whilst proactively managing succession to ensure we have a strong talent pipeline in the sales organisation
  • Ensure sales data quality is maintained including high professional utilisation of the CRM system as part of the sales process
  • Develop local payor strategies and high value projects in collaboration with the Strategic Sales Team, Marketing and Payers & Evidence and implement according to the plan
  • Analyse sales reports and data, coaching the RBL’s to proactively spot trends, opportunities and provide direction


To be successful you will be able to demonstrate the following competencies:

  • Strong collaborative mindset with a true desire to build networks, gain alignment and work with your peers
  • Company first mindset with desire and ability to work cross functionally, including an ability to effectively engage and influence stakeholders
  • Strong coaching skills with an ability to drive positive outcomes through others
  • Strong business acumen and judgment in the evaluation of business opportunities combined with a strong appreciation of financial management 
  • Business and strategic planning skills, with an ability to articulate a vision clearly and inspire others
  • Proactive, driven and high performance and results orientated
  • Ability to work consistently and lead with integrity
  • Excellent communication, negotiation and presentation skills together with good persuasion and influencing skills
  • Ability to actively listen, build rapport and show empathy
  • Strong external relationship building skills with an ability build networks, interact with different customer groups and KOL’s
  • Strong ownership, and follow through (develop through to execution)


The successful candidate will be a strong leader with a proven track record in sales management within the Life Sciences field and with experience of leading sales managers and sales teams.  Other experience required includes:

  • Experience of engaging with internal stakeholders and departments to build strong alignment around business cases, projects, and strategic direction
  • Successful experience of leading large Sales Teams, including second line management
  • Experience of leading sales teams within the life science industries  
  • Deep knowledge and experience of working with the NHS and the market dynamics
  • Natural desire to show commercial curiosity to deliver creative and proactive solutions to business opportunities 
  • Track record of successfully building long term relationships with customers and KOL’s
  • Experience of leading teams through change
  • Experience in setting commercial direction and building strong plans
  • Track record of gaining market share in a highly competitive environment
  • Knowledge of current and new industry trends, technologies and competitors
  • Contract Management experience and experience with working in partnership accounts in the Ostomy field or similar is preferred
  • Willingness and ability to travel Nationally, with regular travel to the Peterborough Head Office
  • Full Driving Licence
  • Knowledge of Ostomy care products is preferred
  • Degree qualified


Need more information
If you would like more information, please email Hannah Cox (Talent Acquisition Partner at


Please submit your application online as soon as possible.

Coloplast Limited is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.



Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 14.000 people and with products available in more than 143 countries, we are one of the world´s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things.


Coloplast is committed to being an inclusive organization, where people bring their differences to work each day, fulfil their potential and have a strong sense of belonging because – and not despite – of their differences. We therefore encourage all qualified candidates to apply regardless of gender, age, race, nationality, ethnicity, sexual orientation, religious belief or physical ability.


Visit us on

Watch the film. Follow us on LinkedIn. Like us on Facebook.


Apply now »