Consumer Marketing Manager

Consumer Market Manager

Do you want to work for a growing company where you can make a difference to people with intimate healthcare needs? Do you have experience within a Consumer Marketing role with a track record of being able to manage and retain customers?

If so, this could be a great opportunity for you!

We are looking for two new Consumer Market Managers to be responsible for the lifecycle management of consumers known to Coloplast to ensure we maximise on the commercial value they bring to the business.

This role falls under our hybrid policy, meaning that work time can be balanced between our Head Office in Peterborough and a home location. We offer great career opportunities and strong benefits including, a highly competitive salary, annual bonus, company car, profit related pay, private healthcare, a generous holiday entitlement and many other flexible benefits.

Who are we? 

Coloplast enables people with Chronic Conditions to live life to the full through its products and services.  Working closely with the people who use our products, we create solutions that are sensitive to their individual needs.

Our team loves swapping stories about how they have enabled different customers to live fuller lives and inspire us to create an even better consumer experience every day. We really do change lives!  

Our passion to make a real difference to people’s lives is what drives and unites us.

Our culture

There is purpose to what we do. Most of us want to work for a company that makes a difference. Well, at Coloplast you can. We are ambitious, and we work together to achieve the best results. We work hard to make Coloplast a Great Place to Work. You will be working in an environment that has a genuine family feel.

The role -

• Responsible for developing and implementing the lifecycle management of Coloplast Charter consumers and Friends of Coloplast, to ensure we maximise on the commercial value they bring.
• Be the expert in consumer insights and lifecycle management of consumers, working in collaboration with key departments and stakeholders, ensuring the consumer experience is at the heart of operations.
• Develop and implement consumer engagement programmes that support. nurture, and engage consumers in our databases, driving loyalty, retention, data enrichment, compliance, and up/cross-sell of product solutions.
• Working cross-functionally with Commercial ops, Clinical Services, and Marketing to ensure we are delivering the most efficient and effective solution with the resources available, that deliver on our consumer promise and commercial ambition.
• Share best practice across the wider marketing department and digital activation.

Who are we looking for?

• A natural communicator with an ability to build relationships through listening, talking and engaging others
• Able to build engaging stakeholder relationships, both internally and externally, to influence others and collaborate effectively to deliver outcomes
• Results focused, taking accountability for delivering first class results against the plans
• Proactive and resilient approach to work, with the ability to remain calm and think ahead when managing high workloads and multiple projects
• Able to work using own initiative, flexing your approach as required
• Accountable for tasks within the role and can explain the rationale for judgements.  Clear focus on outcomes and objectives

Experience required -

• Professional Marketing Qualifications
• Experience within a Consumer Marketing role with a track record of being able to manage and retain customers, informing customer experience initiatives and working cross functionally to achieve aligned goals
• Experience in planning, developing, and implementing multi-channel marketing campaigns, and using campaign management tools to track activity
• Experience in analysing data that has defined future strategy and campaign plans to ensure ongoing effectiveness of activity and optimisation of resources, and to present data/data analysis in an accessible way to non- technical stakeholders/audiences
• Ability to demonstrate creative and copywriting skills

Desirable

• Professional Marketing Qualifications
• Proven project and account management skills 

Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 14.000 people and with products available in more than 143 countries, we are one of the world´s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things.

Coloplast is committed to being an inclusive organization, where people bring their differences to work each day, fulfil their potential and have a strong sense of belonging because – and not despite – of their differences. We therefore encourage all qualified candidates to apply regardless of gender, age, race, nationality, ethnicity, sexual orientation, religious belief or physical ability.

Visit us on Coloplast.com.

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