Senior Upstream Marketing Manager

Job Function Summary

The role will be responsible for ensuring we are consistently listening and responding to customers in product development and portfolio life cycle management.  This will involve market research, customer advisory boards, and developing forecasts and business cases.  This position will partner closely with colleagues in Global Marketing (based in Denmark) and key stakeholders across the organization to provide customer input to drive product development and portfolio expansion plans that meet business objectives. The Senior Upstream Market Manager (MM) position leads the short & long-term strategic marketing responsibility to accelerate the upgrade of the US market to our innovative catheter platforms. 

Coloplast is global market leader in Continence Care and has the ambition to play a dominant role in the US by increasing the standard of Care for people with intimate health care problems. Coloplast continues to invest in market presence and is constantly looking for opportunities to bring more innovation to the market driven by the needs of our customers but as important continue to build more awareness among all key stakeholders and drive better & sustainable access for our products. The MM works closely with the Continence Care (CC) Marketing team and across the organization, implement strategic marketing plans, develop and deploy programs/campaigns, and manage specific projects in support of increasing the standard of Care in the US.

Major Areas of Accountability

Major functions are described below.  Other duties may be assigned.

• Manage the CC portfolio, proactively manage downstream product needs in support of US marketing strategies and provide market assessments and sales expectations for upstream products to Global Marketing to prepare for future product launches
• Analyzes unmet needs to identify product and service opportunities. Able to summarize qualitative and quantitative studies, drawing actionable conclusions for the business.
• Develops forecasts and business cases and pricing recommendations
• Maintain a solid understanding of the market by monitoring the competitive market dynamics, pricing, and reimbursement information, identifying trends or changes that will impact business, and recommending actions and contingency plans to maximize opportunities for Coloplast.
• Interface regularly with customers and sales team through travel, healthcare associations, and symposia, and hospital sites to better understand and deliver against customer needs.
• Presents conclusions and recommendations to executive leadership in a concise and compelling manner.
• Champion in commercialization of strategies & activities across many business functional areas, including
• Executive Management, Field Sales, DTC, Market Access, Key account managers & National Accounts, Global marketing, Legal & Regulatory Affairs and Research & Development
• Coloplast employees are required to conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the Advamed Code of Ethics on Interactions with Healthcare Professionals, and company policies.

Basic Qualifications

• BS/BA in Business, Marketing or similar, MBA preferred 
• 5+ years Marketing experience, preferably in the healthcare field
• Demonstrated ability to work across functions to prioritize and drive strategic objectives   
• Excellent oral and written communication skills

• High degree of initiative and self-motivation with a strong sense of accountability
• Ability to identify, analyze and solve problems with minimal direction and make decisions with confidence
• Aptitude to successfully prioritize and manage multiple tasks while adhering to deadlines
• Approximately 25-30% travel (1-2 times International per year, 2 times per month national per year)
• Microsoft Word, Excel, PowerPoint proficiency required

At Coloplast, we believe in recognizing and rewarding the contributions of our employees. Our total rewards package is designed to support your well-being, foster your professional growth, and ensure a healthy work-life balance. Here is some of what you can expect:

• Health and Wellness: Comprehensive medical, dental, and vision insurance plans to keep you and your family healthy. Plus, access to company sponsored wellness programs and mental health resources, paid leave of absence for qualifying events and generous paid parental leave for both birthing and non-birthing parents.
• Financial Security: A competitive 401(k) plan with company match that vest immediately, financial planning services to help you secure your future, and corporate discount programs for goods and services.
• Work-Life Balance: Generous paid time off, flexible work hours, and flexible work arrangement options to help you balance your personal and professional life may be available.
• Professional Development: Opportunities for continuous learning and career advancement through training programs, mentorship, and tuition reimbursement.
• Recognition and Rewards: Recognition programs to celebrate achievements and contributions, including peer recognition, bonuses, awards, and special events.
• Community and Culture: A supportive and inclusive work environment where everyone feels valued, and diversity is celebrated. Participate in team-building activities, volunteer opportunities, and company-sponsored events. Employee Resource Groups that support Women, Minorities, Veterans and LGBTQ+ Community. Sustainability strategy that outlines our ambitions for how to run our company in a more sustainable way.

• Competitive Compensation: The compensation range for this position is $128,529 - $192,793. Actual compensation is influenced by a variety of factors including but not limited to skills, experience, qualifications, and geographic location. Hired candidates may be eligible to receive additional compensation in the form of bonuses and/or incentives.

Join us at Coloplast and be part of a team that values your hard work, supports your growth, and celebrates your success. Together, we can achieve great things!

Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 16,000 people and with products available in more than 143 countries, we are one of the world´s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things.

Visit us on Coloplast.com.

Watch the film. Follow us on LinkedIn. Like us on Facebook.

Coloplast employees are required to conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the Advamed Code of Ethics on Interactions with Healthcare Professionals, and company policies.

Coloplast is committed to a policy of Equal Employment Opportunity (EEO) which means we employ and promote individuals based on their merits, regardless of race, color, religion, sex, national origin, age, disability, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status, status with regards to public assistance or any other protected classification.

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