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Senior Product Manager, Upstream Marketing (Interventional Urology)

Location: 

Minneapolis, US

Job Family:  Marketing
Country/Region:  United States
Senior Product Manager, Upstream Marketing (Interventional Urology) 

Coloplast has an exciting opportunity for a Senir Upstream Product Manager to join our growing Interventional Urology team.

 

In this role, you will have primary responsibility for managing the product life cycle of an exciting new business. You will supprot the Director of Strategic Upstream Marketing in setting key milestones and being held accountable for driving the product portfolio pipeline through organic projects.

 

Major Areas of Accountability

  • Primary responsibilities include new product launches, product development initiatives, product roadmaps, voice-of-customer, customer requirement specifications, marketing initiatives, and direct engagement with customers.
  • Collaborates with R&D and downstream marketing teams to translate customer requirements into meaningful product features and negotiate trade-offs necessary to meet technical requirements. Completes functional phase review deliverables.
  • Monitors and manages business performance for product(s) including global revenue and margin analysis, market trends and drivers, and global forecasting for new products.
  • Responsible for lifecycle management including market concept, product launch readiness, product stability and end of life.
  • Develop and execute the product roadmap strategy including identification of new products, product enhancements, and end-of-life actions.
  • Identify and create opportunity assessments including in-depth business case analysis, financial modeling, and strategic prioritization for new pipeline projects in alignment with strategic plans.
  • Define global customer needs and feature requirements for future products and assist in the development of long-range product plans.
  • Develop, maintain and grow relationships with key customers and key opinion leaders.
  • Identify cost reduction initiatives and SKU management for product(s) and product stewardship.
  • Identify, evaluate and recommend market opportunities for future product(s) in the portfolio.
  • Primary responsibilities include new product launches, product development initiatives, product roadmaps, voice-of-customer, customer requirement specifications, marketing initiatives, and direct engagement with customers.
  • Collaborates with R&D and downstream marketing teams to translate customer requirements into meaningful product features and negotiate trade-offs necessary to meet technical requirements. Completes functional phase review deliverables.
  • Monitors and manages business performance for product(s) including global revenue and margin analysis, market trends and drivers, and global forecasting for new products.
  • Responsible for lifecycle management including market concept, product launch readiness, product stability and end of life.
  • Develop and execute the product roadmap strategy including identification of new products, product enhancements, and end-of-life actions.
  • Identify and create opportunity assessments including in-depth business case analysis, financial modeling, and strategic prioritization for new pipeline projects in alignment with strategic plans.
  • Define global customer needs and feature requirements for future products and assist in the development of long-range product plans.
  • Develop, maintain and grow relationships with key customers and key opinion leaders.
  • Identify cost reduction initiatives and SKU management for product(s) and product stewardship.
  • Identify, evaluate and recommend market opportunities for future product(s) in the portfolio.
  • Conform with Coloplast Code of Conduct and all local Compliance Standards
  • Conform with Coloplast Q/EHS Policy
  • Other duties as assigned

 

Essential Qualifications

  • Bachelor’s degree with 5+ years of relevant experience or a master’s degree with 3+ years of relevant experience
  • 1+ years healthcare and/or upstream marketing experience or product development experience

 

Knowledge, Skills and Abilities

  • Familiarity with Voice of Customer research practices such as qualitative and quantitative studies and translation user needs to product requirements
  • 3+ years medical device industry experience in marketing, business development or sales
  • Strong leadership in developing comprehensive business assessments, strategies, tactics, and solutions to drive business objectives
  • Financial modeling, forecasting, planning, and analytical skills
  • Ability to understand complex technical product information
  • Excellent oral and written communications
  • Strong interpersonal skills with the ability to influence and lead others
  • Strong organization and prioritization skills with the ability to manage several projects simultaneously
  • Ability to perform under pressure and in a dynamic environment
  • A high degree of initiative, motivation, and accountability for results
  • An ability to work with all levels of management including Senior Leadership
  • Ability to travel domestically and internationally to meet with customers, attend scientific conferences and evaluate new technologies with limited advanced notice
  • Strong computer skills in spreadsheet, presentation, and work processing software (Excel, PowerPoint, Word, etc.)
  • Ability to be solution oriented and problem solve to find optimal solution
  • Project management experience

 

 

Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 12,000 people and with products available in more than 143 countries, we are one of the world´s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things.

 

Visit us on Coloplast.com.

Watch the film. Follow us on LinkedIn. Like us on Facebook.

 

Coloplast is committed to a policy of Equal Employment Opportunity (EEO) which means we employ and promote individuals based on their merits, regardless of race, color, religion, sex, national origin, age, disability, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status, status with regards to public assistance or any other protected classification.

 


Nearest Major Market: Minneapolis

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