Senior Market Development Manager

The Senior Market Development Manager will serve as a lead for patient access and market development programs for Interventional Urology (IU). This position is responsible for the strategic direction, creation and flawless implementation of market development strategies and tactics to accelerate growth for the IU product portfolios.  This includes development of programs and initiatives that educate patients and health care practitioners on the therapies in Interventional Urology.

Major Areas of Accountability:

• Identify high-growth opportunities and prioritize opportunities/programs to optimize impact.
• Develop market development strategy and innovative programs to remove barriers to treatment and expand patient awareness.  
• Utilize market research and VOC to understand the patient decision making process and journey including the existing barriers and pain points to inform strategy and identify opportunities for better education and ongoing engagement for the patient and other relevant stakeholders in their journey.
• Collaborate with other marketers to ensure messaging alignment, share data and campaign results, and leverage synergies across the Interventional Urology business to ensure best practices and best-in-class patient marketing.
• Coordinates with internal partners and external vendors to execute conversion programs
• Works with appropriate functional areas to establish performance metrics for patient and health care practitioner programs
• Demonstrates strong interpersonal skills related to interfacing and establishing relationships with customers and key influencers to ensure that marketing decisions are customer-driven
• Leverages field experience to provide feedback for continuous system improvement
• Coloplast employees are required to conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the Advamed Code of Ethics on Interactions with Healthcare Professionals, and company policies.
• Other duties as assigned

Essential Qualifications:

• BA/BS required with business or marketing emphasis.  MBA preferred
• 10+ years relevant experience related to medical device and market development
• Strong market development background with excellent presentation skills and a professional image.
• Prior experience in medical devices, urology, OAB, or neuromodulation is highly desirable.
• Excellent influence management skills.
• Demonstrates both creative and critical thinking skills
• Ability to travel up to 30%

Knowledge, Skills and Abilities:

• Exceptional verbal and written communication skills.
• Passionate team player with strong self-awareness.
• Excellent interpersonal skills for interacting with external customers, vendors, and field sales staff.
• Open-minded and adaptable to change with a global perspective.
• Willingness to learn and embrace cultural differences in a global organization.
• Ability to lead with ethical integrity and consistently align with Coloplast’s Mission, Vision, and Values.