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Marketing Manager - Canada

Location: 

Minneapolis, MN, US

Job Family:  Marketing
Country/Region:  Canada
 

 

 

 

This role supports our Wound & Skin Care business in Canada. The position offers a hybrid work-arrangement and is based out of Minneapolis, MN

 

Company profile

Coloplast is a Danish multinational company that develops, manufactures and markets medical devices related to ostomy, continence, interventional urology, voice and respiratory care, and wound and skin care. For wound and skin care, our products are designed to prevent and manage skin conditions and chronic wounds such as pressure injuries and leg ulcers. Our customers are hospital systems and other care settings where we engage with decision makers such as WOC nurses, Infection Prevention Nurses, and Supply Chain Managers.

 

Team dynamics

The successful candidate will join a small team of approximately 10 high caliber marketing professionals that enjoy working and collaborating together from our Minneapolis office on West River Road in a hybrid work setting. We enjoy a small business mindset within a larger organization, with ambitious growth targets and unique product solutions. We focus on customer-centric initiatives and high impact projects that are aligned to our business priorities.

 

Job fuction summary

This position will take the lead in developing and implementing our Marketing programs for our Canadian market. As Marketing Manager, you will be a key link between our US (and Global) cross-functional resources and the needs of the market as represented by our commerical team and customers. The main job functions for this role include:

 

  • Develop an annual Marketing plan for the Canadian market by recommending meaningful programs to support our commercial priorities, and prepare and manage related marketing budget
  • Become a brand champion for our wound and skin care products, including positioning and messaging, and understanding our key audiences and competitors
  • Design, develop and launch original marketing initiatives to drive new business as well as sales and customer retention
  • Critical review of US and Global product portfolio (upcoming and existing), make recommendations, and launch those relevant for the Canadian market, including product positioning, pricing, and managing launch forecasts
  • Establish close working relationships across our Canadian commercial team as well as with a select number of healthcare professionals to become speakers and opinion leaders for our solutions
  • Take ownership of our Canadian content on our sales enablement platform (Showpad) and print solution, ensuring sales tools are organized and named consistently, and content is reviewed and rationalized
  • Provide support for RFI/RFP contract opportunities, including marketing input on product positioning, clinical evidence, health economic argumentation, and reviewing product cross reference sheets
  • Assist in developing and delivering training programs and sales tools to support the sales force in response to customer and competitive needs
  • Obtain understanding and stay current on the needs and dynamics of the Canadian market such that critical decisions are informed with this input

 

In addition to frequent interactions with our Canadian commercial team and North American cross-functional teams, this position will work closely with our business leaders, third party agencies, and relevant stakeholders in our global organization (based in Denmark).

 

Essential qualifications

  • Bachelor’s Degree in Marketing, Communications, or other relevant field of study
  • 3+ Years successful experience in Marketing with direct responsibility for managing a product portfolio
  • Experience working with a direct field sales team
  • Must demonstrate excellent writing skills to monitor and develop professional messaging
  • Core skills to include strong communication, organizational, project management, and presentation skills
  • Proven ability to lead, manage, and prioritize multiple cross-functional projects
  • Ability to navigate the complexity of a global organization in a regulated industry
  • Willingness to join a team who values listening, mutual respect, and collaboration
  • Must be legally authorized to work in the U.S. on a full-time basis and willing to travel to Canada (10-20%)

 

Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 14.000 people and with products available in more than 143 countries, we are one of the world´s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things.

 

Coloplast is committed to being an inclusive organization, where people bring their differences to work each day, fulfil their potential and have a strong sense of belonging because – and not despite – of their differences. We therefore encourage all qualified candidates to apply regardless of gender, age, race, nationality, ethnicity, sexual orientation, religious belief or physical ability.

 

Visit us on Coloplast.com.

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Nearest Major Market: Minneapolis

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