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Marketing Manager (Ostomy Care)


Minneapolis, US

Job Family:  Marketing
Country/Region:  United States
Marketing Manager (Ostomy Care) 

Coloplast has an exciting opportunity for a Marketing Manager to join our growing Ostomy Care Marketing Team.


You will lead short & long-term strategic marketing responsibility for the Brava® Accessories and SenSura® Mio Baby & Kids product lines within Ostomy Care. This position works closely with the broader Ostomy Care marketing team and across the organization to implement marketing plans, develop and deploy programs, and manage specific projects in support of brand management. 


Major Areas of Accountability:

  • Create and implement marketing programs and market development initiatives targeted at key customers to grow the US Ostomy business
  • Conduct regular product portfolio analysis and makes recommendations on strategic and tactical plans to align with shifts/trends in the market
  • Maintain a solid understanding of the market by monitoring the competitive market, customer insights, pricing, and reimbursement information, identifying trends or changes that will impact business, and recommending actions and contingency plans to maximize opportunities for Coloplast products
  • Develop product promotional materials to support product launches, campaigns, product education, and product commercialization materials, including packaging and labeling
  • Establish a strong clinical knowledge baseline, and champion developing corresponding educational tools and training for strategic product lines
  • Champion product commercialization activities across many business functional areas, including Executive Management, Field Sales, Global Marketing, Consumer Marketing and Sales, National Accounts, Supply Chain, Legal and Regulatory Affairs, Finance, and Research & Development
  • Manage portfolio and SKU rationalization for full Ostomy business area
  • Proactively manage downstream product needs in support of US marketing strategies
  • Develop and support sales training and materials, clearly communicating objectives and recommended priorities to achieve sales growth
  • Ensure all programs are aligned with Coloplast’s vision, business objectives, and corporate brand


Essential Qualifications:

  • BS/BA in Business, Marketing or transferable discipline
  • Detail-oriented and clinically curious – yet focused on how the details support broader strategy
  • 5+ years Marketing experience
  • Highly analytical in both qualitative and quantitative data
  • International and Domestic travel required
  • High proficiency Microsoft Word, Excel, PowerPoint


Required Knowledge, Skills and Abilities:

  • Comfort and satisfaction with a broad spectrum of tasks, both strategic and tactical
  • Aptitude to successfully prioritize and manage multiple tasks while adhering to deadlines
  • High degree of initiative and self-motivation with a strong sense of accountability
  • Strong verbal and written communication skills
  • Critical thinking and problem-solving skills
  • Able to work well in cross-functional teams, independent yet a team player
  • Healthcare industry experience preferred



Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 12,000 people and with products available in more than 143 countries, we are one of the world´s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things.


Visit us on Coloplast.com.

Watch the film. Follow us on LinkedIn. Like us on Facebook.


Coloplast is committed to a policy of Equal Employment Opportunity (EEO) which means we employ and promote individuals based on their merits, regardless of race, color, religion, sex, national origin, age, disability, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status, status with regards to public assistance or any other protected classification.


Nearest Major Market: Minneapolis

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