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Group Marketing Manager (Endourology)


Minneapolis, US

Job Family:  Marketing
Country/Region:  United States
Group Marketing Manager (Endourology) 

The Interventional Urology Group Marketing Manager will be responsible for Downstream Marketing executing key business initaitves for their product line and therapy areas.  The position will set the direction, establish the strategic objectives, and execute competitive downstream activities, including successfully launching products to the US market for their respective therapies, products.  This position works closely with the commercial sales team and field based marketers to drive key marketing initiatives, as well as alignment with cross-functional partners to develop and execute optimal therapy focused strategies to meet the organization’s objectives. 


Major Areas of Accountability (other duties may be assigned)

  • Lead, develop and build an effective marketing team focused on developing and exeuting marketing strategies for their respective products or programs
  • Manage direct reports to ensure they are performing to their job descriptions and developing professional acumen.
  • Manage all marketing and business aspects of defined products and therapy areas including: product launches, forecasting, budgeting, marketing plans, sales and customer training, product improvements, marketing literature and ongoing promotional campaigns and programs that drive growth.
  • Drive initiative on annual marketing plan by working closely with the sales team and other cross functional partners.
  • Drive and support revenue growth, pricing, and commercialization of Interventional Urology Endourology business.
  • Lead the development and execution of new product launches to help promote new business opportunities, growth and financial profitability.
  • Identify growth opportunities, define, develop and implement marketing programs,  targeting key customer and patient segment to grow the global business.
  • Support KOL development in the US and leverage relationships with Global KOLs.
  • Develops and coordinates core content covering market knowledge, product knowledge, customer knowledge, key clinical data, as well as relevant selling environment information to ensure new hires are fully knowledgeable of all key focus areas for Coloplast.
  • Develop training curriculum for existing sales force to improve product knowledge, competitive selling skills.
  • Works/travels with field sales representatives in a training capacity with emphasis on new hires, FSTs.
  • Partner with sales training to develop competency in technical skills plus an opportunity for continuing education.
  • Lead the execution of training programs including agenda development, program hosting and program management
  • Partner with EEAP education team to develop curriculum and education standards.
  • Other Duties as assigned.


Essential Qualifications

  • BS/BA in Business or Marketing is required, MBA strongly preferred
  • Single Use, Disposable medical device experience
  • 7+ years Sales & Marketing experience
  • 2+ years Marketing leadership experience or leadership development training
  • Successful project and team management experience, people management experience preferred
  • Experience in the Endourology medical device business
  • Proficient computer skills including MS Office Suite (Word, Excel and PowerPoint)
  • Strong sales orientation and commercial marketing experience. Solid understanding of US and Canadian healthcare value chain
  • Demonstrated ability to work across functions to prioritize and drive strategic objectives
  • Understanding of the nature of sales process in the US
  • Excellent oral and written communication skills
  • Demonstrate high degree of initiative and self motivation with a strong sense of accountability
  • Ability to identify, adnalyze and solve problems with minimal direction and make decisions with confidence
  • Aptitude to successfully prioritize and manage multiple tasks while adhering to deadlines
  • Open-minded with a global/ international focus
  • Agile and adaptable to change
  • Personifies Coloplast Mission, Vision and Values
  • Ability to travel domestically and internationally – up to 30% of the time


Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 12,000 people and with products available in more than 143 countries, we are one of the world´s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things.


Visit us on Coloplast.com.

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Coloplast is committed to a policy of Equal Employment Opportunity (EEO) which means we employ and promote individuals based on their merits, regardless of race, color, religion, sex, national origin, age, disability, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status, status with regards to public assistance or any other protected classification.


Nearest Major Market: Minneapolis

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