Digital Program Manager


Minneapolis, MN, US

Job Family:  Marketing
Country/Region:  United States

The HCP Digital Program Manager, will take on a key marketing role on the Interventional Urology Marketing team at Coloplast reporting to the Senior Digital Marketing Manager. The HCP Digital Program Manager will work cross-functionally with the business units, regional, and country teams to develop and execute key Health Care Provider (HCP) focused programs. This role will define and drive key project initiatives and build digital excellence to support countries launching HCP services and mature HCP Engagement in Coloplast. The HCP Digital Program Manager will be a pivotal player on a dynamic, ambitious team.


Major Areas of Accountability:


  • Coordinate across business units, regions, and countries to:
  • Identify business requirements
  • Define how content should be presented on the platform to best meet customer needs
  • Identify content gaps then build and manage roadmap to fill the gaps


  • While working in conjunction with corporate platform owners:
  • Define and manage the overall project plan and drive rollouts in local markets
  • Develop business goals and KPIs
  • Manage launch activation and post launch processes to drive commercial impact
  • Drive performance management based KPIs


  • Manage timelines and ensure others meet them
  • Lead business testing of systems prior to launch to ensure expectations are met
  • Other duties as assigned
  • Conforms with Coloplast Code of Conduct and all local Compliance Standards


  • Conforms with Coloplast Q/EHS Policy



Essential Qualifications:


  • Bachelor’s Degree in marketing, Communications or other relevant field of study
  • 5 – 7 years successful digital or marketing project management experience
  • Willingness to travel 10 – 15%; including some international travel
  • Experienced in stakeholder management and building stakeholder relationships.
  • Experience from working in digital savvy global or regional companies – preferably combined with consultancy experience.
  • The ability to create and develop new, innovative ideas to drive commercial and customer value.




  • Structure - Works systematically. Organizes work and effort. Is methodical in one's performance. Holds on to commenced tasks and projects.


  • Analysis - Navigates well within complexity and divides problems into relevant parts, while sensitively integrating the analytical output into a given context. Differentiates between key areas and irrelevant and less important areas. Understand trends, their implications and opportunities in the external environment and gathers information from multiple sources – hereunder particularly consumers etc. Assesses information, identifies opportunities and threats and develop appropriate response strategies.


  • Stakeholder Management - Is pragmatic and able to identify, establish and maintain relations with stakeholders at all levels internally as well as externally and make people feel at ease. Achieves agreement by dealing with disagreements and potential conflicts with diplomatic skills. Develops and maintains networks. Strong stakeholder management skills.
  • Project Management - Is highly organized and a good multi-tasker and skilled negotiator. Takes charge and know how to lead a group towards a goal. Recognizes and solve problems quickly and is somewhat detail-oriented.


  • Results and goal orientation - Establishes visible and achievable goals. Focus on action, activities, and results. Can continue working at a specific problem, viewpoint or action plan until a result has been achieved or it is determined that an alternative approach is needed.


  • Communication - Communicates the central issues in a discussion in a clear, fluent and precise manner, while being able to keep the recipients' attention and being attentive to the needs of others when he/she speaks. Produces written material, which is clear, fluent, precise and easy to understand for the recipients.


  • Team orientation - Collaborates and works well with others, with a view to   team's objectives by sharing information and supporting others. Fosters an environment of open communication and knowledge sharing. Encourage the expression of idea sharing. Proactively seek feedback and demonstrate willingness to learn and to change.


  • Drive - Highly dynamic. Inspires others, encourages the achievement of set goals by promoting a sense of energy and purpose, provides inspiration for a positive work attitude, prompts a strong wish to succeed in the team.


  • Intercultural understanding - Able to communicate with people from other cultures, notices and relates to problems as seen from other cultures' perspective.



Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 14,000 people and with products available in more than 143 countries, we are one of the world´s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things.


Visit us on

Watch the film. Follow us on LinkedIn. Like us on Facebook.


Coloplast is committed to a policy of Equal Employment Opportunity (EEO) which means we employ and promote individuals based on their merits, regardless of race, color, religion, sex, national origin, age, disability, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status, status with regards to public assistance or any other protected classification.


Nearest Major Market: Minneapolis