Marketing Communications Manager H/F - CDI (92)

The marketing communications manager will be responsible for the development and implementation of strategic communication plans and determine tactics for marketing programs, materials and event marketing activities.

Missions

• Develop and implement internal & external communications for Europe
• Direct and manage external service providers in the creation development of advertising and marketing campaigns (design firm, illustrators, photographers…)
• Leads the Marketing Communications (“MARCOM”) function including graphic design to support internal and external communications (marketing collateral).
•  Generates compelling, engaging content to support content-driven integrated strategy that sets Coloplast apart from the competition.

• Recommends most effective communication channels to reach relevant target groups and helps ensure the appropriate audience receives relevant messaging.
• Supervises the development of materials, presentations and other marketing communications for launches, campaigns and other product and service marketing efforts as well as sales meetings, tradeshows and events.

• Working cross-functionally, oversees all content strategy, including the development and distribution of digital and traditional advertising campaigns, print and web-based publications, social media, and emerging opportunities.
• Serves as a Super User for PromoMats; provides guidance and training on how to use the system, facilitates routing, approval and editing of all projects, adhering to Legal and Regulatory processes and standards.
•  Serves as DAM specialist and point person to set goals and deadlines to ensure the DAM vendor meets objectives and determined deliverables
• Serves as International Brand Ambassador ensuring that all marketing materials comply with Coloplast’s Corporate Visual Identity (CVI)
• Oversees and manages relationships with agencies that support Coloplast to ensure design formats and graphical elements are consistent with Corporate Visual Identity (CVI) guidelines
• Serves as project manager to successfully ensure all projects meet deadlines and objectives.
• Partners with International Marketing Events Manager to identify promotional opportunities to help generate ROI at key congresses and events
• Collaborates with the Digital Marketing team to leverage and optimize Coloplast websites, emarketing tools, SEO/SEM, digital advertising, social media channels and other digital marketing tactics.

Profil :

• Master’s degree in marketing and/or medical with 3-4 years of experience in healthcare, regulated environment.
• Working relationships with individuals inside & outside the organization with ethical integrity.
• Demonstrates excellent oral and written communication skills with the ability to listen, articulate and advocate
• Ability to manage multiple projects across interdisciplinary functions (including outside vendors or agencies) and gain consensus/approval where needed
•  Excellent organizational & communication skills, both verbal and written in English

Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 14.000 people and with products available in more than 143 countries, we are one of the world´s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things.

Coloplast is committed to being an inclusive organization, where people bring their differences to work each day, fulfil their potential and have a strong sense of belonging because – and not despite – of their differences. We therefore encourage all qualified candidates to apply regardless of gender, age, race, nationality, ethnicity, sexual orientation, religious belief or physical ability.

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