Digital & Attraction Marketing Manager

Are you a hands-on digital marketing professional with a strategic mindset and a passion for driving impactful campaigns and optimizing the customer journey? Coloplast Sweden is looking for a Digital & Attraction Marketing Manager to join our team. In this role, you’ll plan, execute, and manage digital marketing activities to support our marketing and commercial strategies, ensuring a seamless user experience across our digital platforms. You’ll collaborate with cross-functional teams to align global strategies with local needs while staying ahead of the latest digital marketing trends.

Key Responsibilities:

• Strategy Implementation & Execution: Plan, execute, and optimize digital marketing activities to achieve traffic, engagement, and conversion goals.
• Campaign Management: Develop, launch, and manage digital campaigns across channels, ensuring objectives are met and performance is optimized.
• SEO & SEM Optimization: Execute and adjust local SEO and SEM strategies, including keyword optimization, technical SEO, and Google Ads management.
• Content Management: Create and maintain high-quality, engaging content that aligns with brand guidelines and audience expectations.
• Performance Tracking & Analytics: Monitor digital performance metrics, analyze trends, and provide actionable insights to improve outcomes.
• Customer Journey Optimization: Enhance user experiences by refining the customer journey and addressing gaps in the digital funnel.
• Collaboration: Work closely with the Digital Activation unit at HQ, Nordic teams, and other stakeholders to align on goals and share best practices.
• Vendor & Partner Coordination: Manage relationships with external vendors and platforms to ensure smooth execution of campaigns and activities.
• Reporting: Prepare and present regular reports on campaign performance, key metrics, and recommendations to stakeholders.

Your Profile:
We’re looking for a self-starter with a strategic mindset and a results-oriented approach. You thrive on working independently while collaborating effectively with teams. Analytical and detail-oriented, you’re skilled at turning insights into actionable strategies.

Qualifications & Skills:

• Bachelor’s degree (or equivalent) in marketing, digital media, or a related field.
• Minimum of five years of experience in digital marketing, with proven success in managing campaigns and optimizing digital channels.
• Proficiency in SEO, Google Ads, and analytics tools like Google Analytics and Tag Manager.
• Experience in UX and user funnel optimization to enhance the customer journey.
• Familiarity with creative tools such as Photoshop and InDesign is an advantage.
• Fluent in written and spoken Swedish and English, with Swedish proficiency suitable for creating professional content.

What We Offer:

• A dynamic and collaborative work environment where your contributions make a direct impact.
• Opportunities to work on meaningful projects that drive real business results.
• The chance to shape and enhance digital marketing initiatives at Coloplast Sweden.

If you’re ready to take ownership of digital marketing activities and thrive in a fast-paced environment, we’d love to hear from you.

How to Apply:
Submit your CV via our career portal. We’re reviewing applications on a rolling basis, so don’t wait to apply!

About Coloplast
At Coloplast, we’re committed to improving the lives of people with intimate healthcare needs. Coloplast Sverige AB is a subsidiary headquartered in Kungsbacka, just south of Gothenburg. The subsidiary has served the Swedish market for decades and holds a strong position with high ambitions to accelerate growth in the future. The organization consists of 60 dedicated Coloplast employees, all deeply connected to the company’s mission. We are always focused on delivering outstanding results, ensuring customers are served in the best possible way, and continuing to offer innovative solutions.

We work closely with global teams at Coloplast and are proud to be part of an industry-leading medical device company striving to make a difference for people with intimate healthcare needs.

Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 16.000 people and with products available in more than 143 countries, we are one of the world´s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things.

Coloplast is committed to being an inclusive organization, where people bring their differences to work each day, fulfil their potential and have a strong sense of belonging because – and not despite – of their differences. We therefore encourage all qualified candidates to apply regardless of gender, age, race, nationality, ethnicity, sexual orientation, religious belief or physical ability.

Visit us on Coloplast.com.

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