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Senior Brand Manager


Humlebæk, DK

Job Family:  Marketing
Country/Region:  Denmark

Are you truly passionate about branding? And would you like to use your exceptional project and stakeholder management skills to ensure that our brand continues to grow stronger?


“You’ll be setting the bar for our brand execution. So, you’ll truly be able to impact things, as you become the voice of a holistic approach to our brand,” explains Head of Branding and Design Lena Friberg.


Welcome to Branding & Design – a truly passionate and talented team
At our HQ in Humlebæk, you will be joining our Global Innovation unit, as part of our Branding & Design team. Here you will work alongside 12 dedicated, gifted, talented and extraordinary souls – ranging from project managers, design managers, our digital design manager and graphic designers to our DTP specialists, who are based in Poland.


Moreover, you can look forward to working closely with colleagues in Marketing but also within Corporate Communications, Ip, Investor Relations, Procurement and many others. 


“I value team spirit, and I genuinely believe Coloplast to be a unique company with great values. You’ll work closely with me and your teammates, maintaining and developing our brand, but you’ll also have many touch points throughout the company, thus making stakeholder management a central parameter for success.” – Lena.


Help set the direction for our brand experience
As senior brand manager, you will be central to setting the direction for our brand experience. In this endeavor to take our organisation to the next level, you will be consulting both external and internal creators. 


Your main tasks will be to:

  • Act as a leading advocate for a strong brand experience
  • Support marketing throughout pitching, project start-up and campaign roll-out 
  • Collaborate closely with head of brand to strengthen and evolve the brand platform
  • Act as sounding board and provide guidance in all things branding and drive the agenda proactively
  • Project manage brand campaigns and brand initiatives such as brand tracking
  • Create guidelines for change and alignment 
  • Inspire and guide different business profiles and functions to create excitement and buy-in as well as broaden the understanding of brand experience


“This position is of strategic importance to Coloplast. Our goal is to deliver high standards for our digital brand experience as a platform for our products, services, and purpose of making life easier for people with health care needs.” – Lena.


Are you the experienced brand manager we are looking for?

The basics - we are looking for a brand manager with: 

  • At least 5 years of experience with brand management
  • Strong project management skills 
  • A solid commercial understanding and experience in managing stakeholders
  • A knack for navigating Microsoft Office tools
  • A solid grasp of the English language, mastering both speech and writing 
  • The ability to travel up to 20 days annually (Post Covid-19)


What great looks like:

  • You have a deep understanding for the dynamics of branding in a global organisation
  • You have knowledge and experience within brand tracking and analysis and know how to activate insight and findings
  • You are a convincing communicator – mastering the art of writing compelling texts and creating convincing presentation 
  • You know how to create followers while remaining firm on what is on-brand and what is the right strategic track

If you want to know more about the position, please contact me, Head of Branding and Design Lena Friberg, at +45 4911 1462. I will continuously take candidates into the recruitment process, so do not hesitate to apply. This position will remain open until a suitable candidate has been found.


Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 12.000 people and with products available in more than 143 countries, we are one of the world´s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things.


Coloplast is committed to being an inclusive organization, where people bring their differences to work each day, fulfil their potential and have a strong sense of belonging because – and not despite – of their differences. We therefore encourage all qualified candidates to apply regardless of gender, age, race, nationality, ethnicity, sexual orientation, religious belief or physical ability.


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