Content Marketing Manager

Location: 

Humlebæk, DK

Job Family:  Marketing
Country/Region:  Denmark
 


Are you ready to use your flair for storytelling and creativity to guide and support nurses around the world? Do you excel in creating digital content & copy writing? 


Then we offer a unique opportunity as Content Marketing Manager in Digital & Service, Global Marketing. In Coloplast, we strive to make a difference for healthcare professionals and end-users by offering a broad variety of innovative Wound Care services & products.


The Digital & Service team is located in our Wound Care organisation & consists of 5 dedicated colleagues. Our primary focus is to expand our digital footprint and we do our utmost to ensure presence on all relevant channels with promotional and educational content that supports our commercial priorities and helps clinicians around the world.

 

Can you translate user insights and clinical knowledge to compelling digital content? 

Your main task as Content Marketing Manager in the team is to collaborate closely with the team members to develop engaging, relevant digital content about our products and educational efforts for websites, emails, social media, apps, and more. 
Through your skills as a wordsmith, you will write compelling bite sizes of content that support, inspire, and educate health care professionals. You will obtain the information you need for the content from our clinical department, product- and marketing teams, and by interviewing professionals. Along the way, you will collaborate with our local country offices to understand their needs and share lessons learned across borders.

 

Some of your most important tasks will be to:

  • Engage with colleagues in HQ and markets to identify which content is needed – and collaborate with markets & team regarding implementation
  • Build content adjusted to multiple formats across all digital channels 
  • Act as the digital content expert within the team; Setting direction, building templates, sharing knowledge and learning across teams & markets 
  • Analyze and evaluate on content performance and impact

 

A storyteller with an eye for detail & curiosity for AI  

First and foremost, you are a skilled creative who enjoys creating compelling content & copy. You furthermore love the challenge of transforming clinical knowledge into simple engaging messaging.  Right next to your creative heart, there is room for a detail-oriented project manager. This means that you have a proactive attitude, and you find it easy to set realistic deadlines and prioritise your time. Additionally, you are curious on the influence AI has on content development in marketing and find it intriguing to explore what this means to your role as content creator. 

 

Professionally, we imagine that you have:

  • Proven experience within hands-on digital copy writer & content experience
  • Experience creating content in different formats for various digital channels 
  • Excellent communication skills & writing skills in English – Danish is not a pre-requisite
  • A team player mentality with good facilitation and stakeholder management skills.
  • A strong eye for details and collaborate well with HQ colleagues, markets and agencies
  • Curiosity in role of AI in marketing
  • Master/BSc degree in marketing, communication, or equivalent field


Interested? 
If you would like to know more about the position, please contact Head of Digital & Service, Thorbjørn Emil Mejer Hansen on DKTHOH@coloplast.com. We will take candidates into the recruitment process continuously, so do not hesitate to apply. This position will remain open until a suitable candidate has been found.

Please note as July is summer vacation time in Denmark you can expect to hear from us in August.


 

 

Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 16.000 people and with products available in more than 143 countries, we are one of the world´s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things.

 

Coloplast is committed to being an inclusive organization, where people bring their differences to work each day, fulfil their potential and have a strong sense of belonging because – and not despite – of their differences. We therefore encourage all qualified candidates to apply regardless of gender, age, race, nationality, ethnicity, sexual orientation, religious belief or physical ability.

 

Visit us on Coloplast.com.

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