Senior Medical Marketing Manager
Beijing, CN

工作摘要/目的Job Summary / Purpose
- As the company's medical science expert for designated therapeutic areas, establish and maintain trusted relationships with key opinion leaders (KOLs) and medical societies by providing high-level medical science support and generating evidence and communication materials. Provide a medical perspective and scientific rationale for the development of product promotion strategies, ensuring the appropriate, safe and effective clinical use of company products. This approach supports patient health benefits and upholds the scientific value of the company's products.
主要职责/责任Essential Duties / Responsibilities
- Medical Strategy and Evidence Generation
- Annual medical marketing and medical education plan development which is aligned with ABP & medical marketing strategies and plan
- Provide medical and scientific input to promote a higher standard of ostomy care, thereby strengthening Coloplast leading position today and in the future
- Plan post-market clinical studies to address evidence gaps and support product differentiation advantages. Conduct in-depth medical interpretation of existing clinical data to generate medical insights.
- KOL Management and Scientific Engagement:
- Develop strong partnerships with national KOLs and gather KOL insights to drive stronger strategic medical perception and product adoption and usage with cutting edge medical evidence and educational material/tools
- Organize and participate in AB meetings to conduct in-depth discussions on academic promotion strategies.
- Respond promptly, accurately, and in compliance to complex medical inquiries raised by external experts and internal colleagues.
- Medical Information and Materials Review:
- Responsible for developing and managing medical information materials, including medical reference manuals, product evidence summaries, and compilations of the latest clinical data.
- Conduct medical review of all external materials (including PPTs, DA, meeting materials, etc.) to ensure scientific accuracy, balanced content, and compliance with regulations and company policies.
- Internal Training and Support:
- Provide in-depth content and training support to the sales, marketing and market access teams on topics such as disease knowledge, product functions, clinical data and information on competing products.
- Provide comprehensive medical support and preparatory work for new product launches and approvals of new indications.
任职资格Job Qualifications
- Master's or doctoral degree in clinical medicine, pharmacy, pharmacology, or related life sciences (MD, PhD, PharmD preferred).
- At least 5 years Medical advisor experience in MNC pharmaceutical or medical device companies.
岗位胜任力Competencies
- Deep understanding of medical and clinical benefits of strategic products with business acumen
- Strong process and numerical skills with an analytical approach to marketing and ability to identify and report on trends and insights
- Highly self-motivated and willing to win attitude
- Multi tasks & priority setting skill
- Logic thinker & good analytic skill
- Good English skill (including writing, reading and oral)
- Team spirit
技能Skills
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Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 16.000 people and with products available in more than 143 countries, we are one of the world´s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things.
Coloplast is committed to being an inclusive organization, where people bring their differences to work each day, fulfil their potential and have a strong sense of belonging because – and not despite – of their differences. We therefore encourage all qualified candidates to apply regardless of gender, age, race, nationality, ethnicity, sexual orientation, religious belief or physical ability.
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