Product Manager

Location:

Beijing, CN

Job Family: Marketing

Country/Region: China

Ready to shape the full journey of a product that makes a real difference in people’s lives? At Coloplast, we are looking for a Product Manager who is eager to take ownership across the full lifecycle—from strategy and launch to growth and optimization. This is an opportunity to combine commercial thinking with purpose, working in a collaborative environment where your ideas help improve outcomes for users, customers, and the business. If you are motivated by meaningful impact, continuous learning, and the chance to grow as a trusted product leader, we invite you to apply and be part of our mission-driven team.

Job Summary / Purpose

Develop and implement a marketing strategy for new product lines & tactics/ activities, which are aligned with and set direction for the sales strategy, for WTR BU to meet established sales and market share targets.

Essential Duties / Responsibilities

Develop a holistic product strategy and tactics/activates for launch a series of new product lines in China market.
Develop positioning and messaging of the products and brands with proper market segmentation and targeting strategies
Develop KOL/Speaker engagement strategy and execution plan for technology awareness and acceptance
Perform in-depth insight collection on clinical needs and competitive landscape
Develop pricing strategy for all channels including hospitals and consumers with overarching portfolio life cycle management strategy
Formulate launch excellence plan and KPI with leading indicators and lagging indicators to assist in launch evaluation.
Develop sales tools with adequate level of trainings to sales team and distribution partners if applicable
Design and execute the launch activities for awareness generation
Design training programs for in-depth learning of products and techniques by the targeted professional audience
Communicate with global team on product launch plan, forecast, pricing proposal, product evaluation feedback
Work with supply chain for effective demand forecast and product supply
Work with QA and global team to handle product complaints and after-sales service related request
Work with PAMA and commercial team for effective provincial listing
Support the listing into the first batch of key accounts and the engagement of key speakers for national promotion activities
Take on the additional work assignment as instructed by the line manager

Authorities (non-exhaustive list)

Formulate value story in line with global brand requirement
Formulate and execute the action plan with KPI
Monitor and analyse the performance of tactical plan

Job Qualifications

Bachelor degree, master degree is a plus
More than 5 years’ working experience of product management position in MNC pharmaceutical or medical device companies

Competencies

Good English skill (including writing, comprehending, and verbal)
Highly self-motivated

Skills

Good presentation skills (Including being well versed in MS Office applications)
Good analytical skills
Good interpersonal skill

Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 16.000 people and with products available in more than 143 countries, we are one of the world´s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things.

Coloplast is committed to being an inclusive organization, where people bring their differences to work each day, fulfil their potential and have a strong sense of belonging because – and not despite – of their differences. We therefore encourage all qualified candidates to apply regardless of gender, age, race, nationality, ethnicity, sexual orientation, religious belief or physical ability.

Visit us on Coloplast.com.

Watch the film. Follow us on LinkedIn.

61466
#LI-CO