Marketing Manager, WSC Product Management

Location:

Beijing, CN

Job Family: Marketing

Country/Region: China

岗位职能摘要 Job function summary

As a key marketing role of Advanced Wound Dressing business area, this position is responsible for the full lifecycle product management (excluding R&D) of all products within a business unit, covering market research, product positioning, launch strategy, sales support, and end-of-life planning. The candidate should have a strong background in the medical device industry and be capable of leading a small team to execute cross-functional product strategies.

主要责任领域Major areas of accountability

Develop and implement annual marketing strategies and promotional plans for all products under the assigned business unit;
Lead new product launch campaigns, including market positioning, competitive analysis, pricing strategy, and channel planning;
Collaborate with sales, regulatory affairs, clinical, and compliance teams to drive product commercialization and continuous optimization;
Collect and analyze industry trends, competitor activities, and customer feedback to generate market insights that inform product decisions;
Manage product portfolio performance, evaluate market success, and recommend product upgrades, iterations, or phase-out strategies;
Plan and execute online and offline marketing events (e.g., trade shows, academic conferences, webinars, digital campaigns);
Manage and develop direct reports to enhance team expertise and execution capability;
Monitor and evaluate marketing campaign effectiveness, optimize resource allocation and ROI;
Provide marketing materials, training, and proposal support to the sales team as needed.

基本任职资格Basic qualifications

Master degree in Marketing, Medicine, Biomedical Engineering, Pharmacy, or related fields.
Minimum 5 years of relevant experience in the medical device industry, with at least 3 years in team leadership roles;
Sales experience is preferred

知识，技能和能力要求Required knowledge, skills & abilities

Passionate about the healthcare industry and aligned with company values.
Results-oriented with strategic thinking and business acumen;
Strong leadership, stress resistance, and innovation mindset;
Project management experience with ability to coordinate multiple stakeholders
Good presentation and communication skills

Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 16.000 people and with products available in more than 143 countries, we are one of the world´s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things.

Coloplast is committed to being an inclusive organization, where people bring their differences to work each day, fulfil their potential and have a strong sense of belonging because – and not despite – of their differences. We therefore encourage all qualified candidates to apply regardless of gender, age, race, nationality, ethnicity, sexual orientation, religious belief or physical ability.

Visit us on Coloplast.com.

Watch the film. Follow us on LinkedIn. Like us on Facebook.

58923
#LI-CO