Marketing Insight and Strategy Manager

Location:

Beijing, CN

Job Family: Marketing

Country/Region: China

主要职责/责任Essential Duties / Responsibilities

1. Market Insight & Competitive Intelligence

Monitor market trends, competitive dynamics, VoBP policies, and channel developments in Ostomy Care (OC) and Continence Care (IC).

Track competitor activities, white-space opportunities, and emerging threats (e.g., local entrants, new service models).
Synthesize insights from both primary and secondary research to build a fact-based view of the market.

2. Growth Opportunity Identification

Identify and quantify growth opportunities
Build business cases (market sizing, financial modeling, ROI analysis) to support go/no-go decisions.

3. Data-Driven Decision Support

Translate complex data into clear, actionable recommendations

Work with product team etc.to develop dashboards and factbooks to track market performance, portfolio health, and competitive positioning.
Champion data-driven decision-making – challenge assumptions with evidence

4. Influence & Strategic Alignment

Partner with cross-functional stakeholders to align strategy and drive commercial action.
Frame insights in the context of business impact, and present compelling narratives to influence leadership decisions.
Build consensus across functions – use data to facilitate productive debates and drive alignment.

任职资格Job Qualifications

At least Bachelor’s degree required; MBA preferred.
5+ years in marketing insight, strategy, business intelligence, or consulting roles.
Healthcare or medical device experience preferred – candidates with experience in pharmaceuticals, medtech, or healthcare consulting are preferred.
Experience in strategic projects – such as market entry, growth strategy, portfolio optimization, or new product commercialization.
Familiarity with data analytics and business case development (Excel, PowerPoint, basic financial modeling).

技能Skills & Competence

Strong analytical and problem-solving skills – ability to turn data into insights and insights into action.
Excellent communication and storytelling – ability to present complex findings clearly to senior leadership.
Collaborative mindset – able to work effectively across marketing, sales, medical, and global teams.
Curious and proactive – constantly seeking new data sources
Fluent in English and Mandarin (written and verbal)

Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 16.000 people and with products available in more than 143 countries, we are one of the world´s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things.

Coloplast is committed to being an inclusive organization, where people bring their differences to work each day, fulfil their potential and have a strong sense of belonging because – and not despite – of their differences. We therefore encourage all qualified candidates to apply regardless of gender, age, race, nationality, ethnicity, sexual orientation, religious belief or physical ability.

Visit us on Coloplast.com.

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