Digital Marketing Manager
Beijing, CN
工作摘要/目的Job Summary / Purpose
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Will take on a key marketing role and ensure Coloplast benefits from the opportunities on-line when addressing End-Users/Patients/Consumers with the primary purpose to drive direct to consumer online campaigns across all internal and external digital platforms to achieve agreed sales goals. You must ensure that leads generated via consumer marketing team are developed into sales transactions through all different End-User/Patient/Consumers segments. The role also covers managing online sales of all Coloplast online and social media assets in order to optimize the experience as well as payment and order fulfillment process. |
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主要职责/责任Essential Duties / Responsibilities
SoMe/Patient ambassador/Patient organization Marketing
- Identify and design Coloplast social media strategy based on the identified business strategies
- Manage and execute social media content and campaigns
- Initiate and design patient ambassador and patient organisation programs
- Execute defined programs by co-operating with key stakeholders
- Track the marketing activities progress and optimize when needed
任职资格Job Qualifications
- Bachelor's degree, MBA preferred
- 2+ years experiences in running e-commerce campaigns with sales KPIs
- A proven track record for developing digital/online B2C marketing in Medical device/Pharma/FMCG/OTC/Airlines or related industries in a commercial role (responsible for online sales generation with specific commercial KPIs). Prior experience in online sales generation from previous positions and specifically with Tmall platform management is essential
- Current role should be strong contributor in a digital marketing team with a focus on sales and customer service
- Ideal candidate is one whom is looking for a leadership role in digital marketing whom is interested and passionate about challenging oneself to setup an online sales program from scratch that supports our consumer journey agenda
岗位胜任力Competencies – apart from global competencies
- Proven track record of implementing successful digital marketing and consumer campaigns using multiple channels (direct marketing, medical marketing, telemarketing, web, social media etc.)
- Strong process and numerical skills with an analytical approach to building online sales and an ability to identify and act on trends and insights. Knowledge of segmentation driven by data mining.
- An expert at managing multiple, complex projects across different stakeholders and moving these projects forward by getting timely consensus and/or differences resolved
- Good communicator, willingness to share knowledge and able to get buy-in quickly
- Independent thinker and a good team player, with abilities to convince stakeholders cross-functionally and change management. Able to work independently to achieve this.
- Good English (Written and Spoken) is a must
Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 16.000 people and with products available in more than 143 countries, we are one of the world´s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things.
Coloplast is committed to being an inclusive organization, where people bring their differences to work each day, fulfil their potential and have a strong sense of belonging because – and not despite – of their differences. We therefore encourage all qualified candidates to apply regardless of gender, age, race, nationality, ethnicity, sexual orientation, religious belief or physical ability.
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