Consumer Sales Manager, WTR

Location:

Beijing, CN

Job Family: Sales

Country/Region: China

工作摘要/目的Job Summary / Purpose

Develop the sales strategy to enhance Coloplast’s presence of wound management products by serving consumers via online platforms and offline pharmacies
Execute on the strategy to win the share in existing platforms and emerging channels
Build and lead an evolving team to implement the e-commerce initiatives that are designed to achieve the short term and long-term business objectives

主要职责/责任Essential Duties / Responsibilities

Develop and implement the overall sales and marketing strategy for wound care consumer business, aligning with Coloplast WTR’s overall business objectives
Drive revenue growth by identifying and capitalizing on new busines opportunities, market trends and customer needs through innovation/expansion of online product portfolio
Responsible with building direct channel and in-direct channel to ensure we have sufficient coverage on DtC platforms for consumer to get the access to our products
Oversee the consumer journey to design the engagement campaign among various touchpoints too drive the demand
Develop and execute digital marketing campaigns across various channels, including social media, SEO, paid searching to drive traffic to increase conversion and drive online sales
Lead a high-performing team to achieve individual and team objectives
Manage the overall e-commerce budget, ensuring optimal allocation of resources to drive sound return on investment

任职资格Job Qualifications

Bachelor’s degree in business, marketing, or a related field. MBA is preferred
+5 years of experience with healthcare industry (preferrable in medical device industry)
Strong understanding of the e-commerce ecosystem and landscape, including market trends, customer behaviour, and industry best practice
Demonstrated success in driving sales growth and achieving business goals in the ecommerce sector
Strategic growth mindset with practical implementation capability
Proficient with digital marketing tools

技能Skills

Fluent in English both verbal and written
Analytical mind for business execution
Strong project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously
Excellent presentation, communication and negotiation skills
Problem solving capabilities

Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 16.000 people and with products available in more than 143 countries, we are one of the world´s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things.

Coloplast is committed to being an inclusive organization, where people bring their differences to work each day, fulfil their potential and have a strong sense of belonging because – and not despite – of their differences. We therefore encourage all qualified candidates to apply regardless of gender, age, race, nationality, ethnicity, sexual orientation, religious belief or physical ability.

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