Care Marketing Manager

主要职责/责任Essential Duties / Responsibilities

• Manage service branding strategy - service offering value proposition, Personalized Care program, service branding materials
• Define a clear service offering value proposition and develop new “Personalized Care” program
• Build a strong service branding strategy to ensure awareness and preferences for our service offering
• Design clear service brand communication plan across touch points, including hospital and consumer media touch points
• Execute marketing campaigns to support service brand building and optimize when needed
• Design touchpoints in WeChat ecosystem to leverage omi-channel effect, including wechat public account, corporate wechat, live-stream

任职资格Job Qualifications

• A minimum of 2-4 years of CRM/Digital/Social Commerce/ or data driven marketing experience in consumer goods, retail related
• Passionate and savvy in digital platform, with deep understanding of commercial and communication
• Experience with social media and digital marketing is a plus

岗位胜任力Competencies

• Energetic, keen to learn newness and explore different idea and strong presentation and communication skills
• An independent, dedicated individual with highly responsible nature and ability to work in a matrix organization, handling complexity and challenge
• Fluent written and spoken English and Mandarin

Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 16.000 people and with products available in more than 143 countries, we are one of the world´s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things.

Coloplast is committed to being an inclusive organization, where people bring their differences to work each day, fulfil their potential and have a strong sense of belonging because – and not despite – of their differences. We therefore encourage all qualified candidates to apply regardless of gender, age, race, nationality, ethnicity, sexual orientation, religious belief or physical ability.

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