Apply now »

Consumer Marketing Lead


Sandton, ZA

Job Family:  Marketing
Country/Region:  South Africa
Consumer Marketing Lead

Consumer Marketing Lead – engaging consumers through strong communication and structured campaigns

Our consumer-centric focus presents an opportunity for a passionate and experienced marketeer who is excited by engaging consumers through compelling storytelling in the form of structured consumer campaigns and consistent clear communication.


Coloplast is a leading MedTech company, and we develop products and services that make life easier for people with intimate healthcare needs. We have embarked on a consumer journey to get even closer to the consumers of our products – and to do this we intend to become more engaging and deliberate in our communication. As a Consumer Marketing Lead, you will drive the development of structured communication and campaign materials to activate our key consumer communities. You will take ownership of driving database activities through email and call campaigns as well as community activities through newsletters, user events and other offline tools. Join us now to help make life easier for people with intimate healthcare needs.


When joining Coloplast you will enter a truly global company that offers great challenges, opportunities, and rewards. Reporting to the Head of Marketing for South Africa & Sub-Sahara, you will be situated in our Sandton based office, together with the local HQ team.


Your key responsibilities


Kick-off Consumer Marketing plan

  • Develop plan and initiate consumer marketing in line with annual business plan priorities
  • Lead the thinking around the direction for the company’s consumer marketing journey
  • Set clear KPI’s, and deliver against those KPIs
  • Engage and collaborate with the Market Managers to ensure BA relevant tactics/content are current and refined for consumer engagements
  • Collaborate with Global/EM marketing on campaign optimization and content


Lead the development of consumer-focused content

  • Develop locally relevant content for offline and online consumer activations
  • Champion and deliver a Coloplast Newsletter/Magazine
  • Promote consistency in messaging for one Coloplast voice
  • Ensure the Coloplast brand and value proposition is upheld at all times


Drive consumer engagement

  • Manage local user communities, networks, and ambassadors
  • Initiate new name catching activities (leads generation)
  • Execute targeted direct marketing campaigns and activities towards end users
  • Facilitate consumer marketing activities i.e. newsletters, sampling and other product/service communication
  • Collaborate with Digital/Online Lead for streamlined consumer marketing calendar execution
  • Work closely with the Consumer Care Team for effective delivery of the campaign plan
  • Map all key processes with a view to establishing smooth workflows across teams
  • Work cross-functionally to ensure smooth end-to-end consumer experience
  • Track, analyze and improve campaign results



  • Evolve with the business needs to continuously challenge and optimize the consumer marketing priorities
  • Own the relationship with local and global stakeholders to ensure close collaboration for improved commercial outcomes and full transparency between teams


Professional qualifications

We are looking for an operationally strong, consumer focused marketer with a proven track record of implementing local projects and working well within cross functional teams.

  • Minimum 3 years within a marketing environment
  • Relevant experience in consumer marketing & campaign management is required
  • You have a proven track record of delivering against KPI’s
  • Strong project management skills and stakeholder management across functions
  • Excellent communicator with clear and concise messaging
  • Strong ability to internalize the diversity and complexity of the South African market and to identify opportunities based on this
  • Ability and willingness to travel 10%

Personal qualifications

  • Strong passion for making life easier for people with intimate healthcare needs
  • Strong alignment with Coloplast Vision, Mission and values
  • Quick learner, intellectual capacity with a high degree of common sense, resourcefulness, and flexibility
  • Organized and highly structured with the ability to successfully lead multiple projects and manage deadlines as well as handle ambiguity
  • Ability to balance needed attention to detail with a pragmatic view on opportunity, impact and feasibility
  • Growth mind-set
  • Strong interpersonal skills and ability to interact with different cultures in South Africa
  • Team player with a strong “customer/service” orientation


Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 12.000 people and with products available in more than 143 countries, we are one of the world´s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things.


Coloplast is committed to being an inclusive organization, where people bring their differences to work each day, fulfil their potential and have a strong sense of belonging because – and not despite – of their differences. We therefore encourage all qualified candidates to apply regardless of gender, age, race, nationality, ethnicity, sexual orientation, religious belief or physical ability.


Visit us on

Watch the film. Follow us on LinkedIn. Like us on Facebook.


Apply now »