Market Manager

• Job purpose

To drive the growth and competitiveness of the continence care portfolio in Korea by developing and executing aligned marketing strategies, enhancing product positioning and lifecycle management, and delivering impactful initiatives that improve standard of care, enable product adoption, and strengthen overall commercial effectiveness.

• Job description

• Accountabilities and Responsibilities

• Leads marketing strategy for the continence care portfolio in Korea, identifying patient needs, user insights, and key market dynamics.
• Develops and executes integrated marketing plans, including multi-channel promotional activities (digital, offline, HCP and patient engagement).
• Drives product positioning and adoption through effective patient communication and campaign execution.
• Collaborates with Sales, Consumer Care, Clinical Nurse team, HCPs, patient organizations, and KOLs to implement programs and enhance commercial effectiveness.
• Localizes and executes global strategies and materials to ensure strong market impact and sales readiness.
• Monitors market and competitor intelligence, providing actionable insights to optimize performance and strategy.
• Supports product training and capability building to strengthen internal expertise and sales execution.
• Contributes to regulatory strategy and cross-functional initiatives to improve market access and standard of care.

• Qualifications & Experience

• Minimum 6+ years of experience in the medical device or healthcare industry, with at least 3+ years in marketing roles.
• Proven experience in developing and executing integrated marketing strategies, including multi-channel communication within healthcare environments.
• Strong understanding of patient pathways and ability to identify unmet patient needs and translate insights into effective marketing initiatives.
• Solid knowledge and hands-on experience in marketing initiatives execution, with a track record of driving engagement and campaign effectiveness.
• Strong analytical skills with the ability to interpret market data, customer insights, and financial performance, and translate them into actionable strategies and measurable outcomes.
• Strategic thinking capability with the ability to define long-term vision, drive product positioning, and execute lifecycle management to maximize portfolio performance.
• Demonstrated ability to execute marketing plans effectively, deliver results, and drive both short- and long-term business objectives.
• Good understanding of market access, competitive landscape, and ability to derive insights on competitor strategies, positioning, pricing, and market trends.
• Excellent communication and stakeholder management skills, with the ability to collaborate cross-functionally and influence internal and external stakeholders.
• Proficiency in MS Office and strong presentation skills, with the ability to communicate clearly in both written and verbal formats.

Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 16.000 people and with products available in more than 143 countries, we are one of the world´s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things.

Coloplast is committed to being an inclusive organization, where people bring their differences to work each day, fulfil their potential and have a strong sense of belonging because – and not despite – of their differences. We therefore encourage all qualified candidates to apply regardless of gender, age, race, nationality, ethnicity, sexual orientation, religious belief or physical ability.

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