Regional Business Leader - West (Chronic Care - Continence Care)

Regional Business Leader – West (Chronic Care – Continence Care)

We are seeking a dynamic and results‑driven Regional Business Leader to join our Chronic Care – Continence Care team. Reporting to Vice President of Chronic Care Sales, this pivotal role focuses on driving business growth across all commercial opportunities within the ISC portfolio, delivering both revenue and profit returns. As a key management and customer‑facing position, you will lead the operational and strategic direction of a sales region while building strong relationships that support continued growth and outstanding patient outcomes.

The Role
In this role, you will set the strategic direction for the region and take full accountability for regional P&L performance to maintain growth and achieve targets. You will have autonomy to create, execute, and deliver against the regional business plan, using insights and data to drive decision making. With a deep understanding of emerging trends within the NHS, you will proactively identify opportunities for partnership, joint working, and business development that support both organisational success and improved outcomes for the NHS and patients within the Intermittent Self Catheterisation therapy area.

You will develop and nurture relationships with key opinion leaders, procurement teams, and business leads within Trusts and ICBs. Working collaboratively with the local Strategic Partnership Manager, Coloplast Nursing Team, and regional sales teams, you will enhance our value proposition through the effective use of business intelligence. You will lead, coach, and inspire high‑performing regional sales teams, driving formulary discussions, negotiations, and tender activities in partnership with the Strategic Sales Team. Collaborating closely with Marketing, you will execute national campaigns and tailor local initiatives that translate into meaningful growth. Through continual performance monitoring, you will identify critical business issues, propose solutions, and escalate as needed to the Senior Leadership Team. You will also develop and implement plans for key accounts, securing new large‑scale opportunities and building long‑term customer partnerships. As part of the People Cycle, you will lead performance and engagement conversations while contributing to national strategy as an active member of the Chronic Care Sales Leadership Team and collaborating with divisional leaders on national business area strategies.

Who are we looking for?
We are looking for a commercially astute sales leader with a proven track record of delivering results in a complex healthcare environment. You will be a strategic thinker with strong commercial acumen and a creative, solutions‑focused mindset. Your leadership style should be decisive, inspiring, and capable of driving high performance. You will be achievement‑orientated, energetic, and motivated, with the tenacity and ambition needed to challenge the status quo and open new pathways for growth.

You will have a strong understanding of the NHS landscape, including how local health systems operate and influence decision-making. You should bring experience of managing P&L, developing business plans, and leading effective coaching conversations. You will have demonstrable experience of managing key accounts, strong influencing and negotiation skills, and the ability to translate data into insight. Experience in delivering sales and marketing messages, along with solid product and clinical knowledge, is essential. Desirable experience includes business or commercial qualifications, working with Trusts, ICBs, or Health Boards, prior NHS partnership experience, and exposure to marketing activities.

Why Coloplast?
Coloplast is a globally recognised MedTech organisation committed to making life easier for people living with intimate healthcare needs. In the UK & Ireland, we partner closely with the NHS to deliver high‑quality products, clinical expertise, and meaningful support that improves outcomes for patients and healthcare professionals. Joining Coloplast means becoming part of a purpose‑driven, award‑winning organisation where your development, wellbeing, and success truly matter. We invest in our people, empower leaders, and foster a culture built on collaboration, trust, and innovation. As a Great Place to Work® certified organisation, we offer an environment where you can make a real impact, grow your career, and be part of a supportive community that is passionate about making a difference every day.

Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 16.000 people and with products available in more than 143 countries, we are one of the world´s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things.

Coloplast is committed to being an inclusive organization, where people bring their differences to work each day, fulfil their potential and have a strong sense of belonging because – and not despite – of their differences. We therefore encourage all qualified candidates to apply regardless of gender, age, race, nationality, ethnicity, sexual orientation, religious belief or physical ability.

Visit us on Coloplast.com..

Watch the film. Follow us on LinkedIn.

60753
#LI-CO