Strategic Market Manager

Strategic Market Manager

About Coloplast -

At Coloplast, we are dedicated to improving the quality of life for individuals with intimate healthcare needs. Our Wound Care portfolio plays a crucial role in this mission, and we are looking for a Strategic Market Manager to drive value creation and maximise our impact in this field.

Joining Coloplast means being part of a dynamic and innovative team dedicated to making a difference in healthcare. You will have the opportunity to work on high-impact projects that shape the future of Wound Care, collaborating with leading experts and stakeholders in the healthcare industry. We offer a competitive salary and benefits package.

The Role -

In this role, you will be responsible for developing and executing strategic marketing plans that highlight the Coloplast Total Value Proposition. You will lead the creation of UK value dossiers and submissions to relevant UK bodies such as NICE, ensuring our products are well-positioned in clinical pathways. Your expertise will be essential in representing Coloplast at public committee meetings and other forums, advocating for our products and their benefits.

You will oversee the publication plan and delivery of Health Economics and Outcomes Research publications, presenting clear and compelling health economic value arguments and tools. Collaboration is key, as you will work with market managers and sales leads to enhance the sales toolbox and external messaging. Your input will support the development of impactful Health Economic publications, economic models, and budget impact models, as well as contribute to pricing strategies and study designs for evidence generation.

A significant part of your role will involve developing strategies and tools to support field teams in overcoming NHS barriers and expanding market access. You will engage with Trade Associations and national forums to leverage Coloplast's strategy, maintaining a national payer stakeholder map and engagement plan to ensure we meet the needs of gatekeepers managing or commissioning the funding of our products. Keeping abreast of political and market developments, you will horizon scan to update the business on impacting trends.

Establishing and managing relationships with key internal and external stakeholders, including Coloplast’s senior leadership teams, academics, clinicians, and NHS payers, will be crucial. You will support reimbursement activities, including writing and developing Value Dossiers and maintaining a comprehensive database of Drug Tariff submissions.

Who Are We Looking For?

We are seeking a self-reliant, entrepreneurial individual driven to exceed expectations with a positive ‘can do’ attitude. Your ability to influence and maintain relationships with national opinion leaders and policymakers will be vital. As a dynamic presenter and communicator, you will effectively convey complex ideas. Your strategic thinking and tactical execution skills, combined with excellent stakeholder management, will ensure you navigate and manage expectations seamlessly.

Highly collaborative, you will bring strong negotiating skills and a track record of successful project management. Your critical thinking will support sound decision-making, while your high level of verbal and written communication skills and strong attention to detail will underpin your success in this role. Advanced planning and analytical capabilities are essential to deliver impactful results.

To be considered for this role, you will have a minimum of 10+ years of experience in the MedTech and/or pharmaceutical industry. You will be educated to degree level or higher in marketing, health economics, life sciences, or an equivalent field. Your extensive experience in market access and evidence within the UK MedTech or pharmaceutical industry, combined with expert knowledge of NHS structures, decision-making processes, policies, and the payer environment, will be crucial.

Your understanding of NHS data sources and governance requirements will enable you to evaluate clinical and economic literature effectively. You will have demonstrable networks with local and regional NHS bodies and payer stakeholders, and experience planning at a business unit level of complexity. Proven experience in leading high-level projects involving senior NHS/Social Care stakeholders is desirable. Proficiency in Microsoft Excel, Word, PowerPoint, and program management tools is required.

Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 16.000 people and with products available in more than 143 countries, we are one of the world´s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things.

Coloplast is committed to being an inclusive organization, where people bring their differences to work each day, fulfil their potential and have a strong sense of belonging because – and not despite – of their differences. We therefore encourage all qualified candidates to apply regardless of gender, age, race, nationality, ethnicity, sexual orientation, religious belief or physical ability.

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