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Senior Digital Activation Manager


Peterborough, GB Peterborough, East Anglia, GB

Job Family:  Marketing
Country/Region:  United Kingdom
Senior Digital Activation Manager 

Coloplast are the world’s leading Medtech Company based in the UK. We have a fantastic opportunity to join a newly formed digital team, reporting directly to the Head of Digital Activation. This role is responsible for delivering UK & Ireland digital activation plans supporting Coloplast’s Consumer customer group, driving channel choice and revenue generation in the digital field.  The role oversees implementing innovations in Coloplast’s communication, web and service platforms.


This is a role that will give you the chance to make a real difference to people’s lives as we connect together people who need essential medical appliances with Coloplast’s innovative products and services.


About us

Coloplast is an essential provider of healthcare in the UK through the constant innovation and manufacture of Ostomy and Continence products complimented by Nursing, Patient Management Systems, Healthcare Professional Education and home delivery to thousands of patients every day.  We are successfully growing above the market so investing in taking our business to the next level and supporting the NHS provide better quality healthcare to its patients.


The job

We are looking for an individual that is a critical thinker and someone that has the resilience to balance multiple priorities. You must be a strong team player with excellent communication skills. You will monitor performance and should continually seek to find improvements.


Key responsibilities will include:

  • Drive channel mix of ordering customers through Coloplast Charter through innovation of Coloplastcharter.co.uk’s e-commerce platform
  • Together with the Global team set the Paid Social & PPC strategy and execute paid online media opportunities to drive lead generation for Coloplast customer acquisition
  • Extensive knowledge of CRO processes and methodologies, with proven experience with A/B and MVT testing for optimising online conversion
  • Responsibility for the running, development and innovation of consumer platforms and digital communications (Episerver, Zendesk, Qualtrics, Eloqua, Txtlocal etc)
  • Have proven experience with audience segmentation and digital pathways
  • Aligns consumer activation closely with consumer marketing functions
  • Together with Global functions develop new consumer service tools linking into future product development such as Apps and digital aspects of product launches
  • Analyse customer journey and engagement data to shape marketing activation and web design to maximise conversion rates
  • Link Customer Experience feedback to innovate the consumer digital offering


Qualifications and Experience Required:

  • Educated to Honours Degree level
  • Strong customer journey and experience management of websites, intranets and digital service solutions
  • Broad knowledge of digital marketing ranging from SEO/SEM, PPC, email, databases and organic and paid social media
  • Detailed knowledge of Paid Social & Paid Search campaigns
  • Experience in developing e-commerce platforms
  • Considerable exposure to running, maintaining, and developing consumer facing websites with ecommerce capabilities
  • Strong project management capabilities to deliver digital developments on time and in budget


We offer great career opportunities, a strong benefits package for our staff as well as the opportunity for blended working. We would love to hear from you if you believe that you have the relevant skills and experience, as well as the ability to bring drive and passion to our business.


Need more information

Please email GB_recruitment@coloplast.com



Please apply as soon as possible, as interviews will be held when suitable candidates apply.


Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 12.000 people and with products available in more than 143 countries, we are one of the world´s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things.


Coloplast is committed to being an inclusive organization, where people bring their differences to work each day, fulfil their potential and have a strong sense of belonging because – and not despite – of their differences. We therefore encourage all qualified candidates to apply regardless of gender, age, race, nationality, ethnicity, sexual orientation, religious belief or physical ability.


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