Digital Activation Manager - Fixed Term

Digital Activation Manager

6 month Fixed Term

Are you an individual who is a critical thinker who also has the resilience to balance multiple priorities? Would you describe yourself as a strong team player with excellent communication skills? Look no further we have the next exciting opportunity for you.

We are looking for an outstanding Digital Activation Manager to join our team and continue our success. In return you will receive a competitive salary with a great bonus potential with a fantastic range of benefits including PMI. This coupled with our amazing culture and vision there really is no better time to join!

Who are we?

Coloplast is a Market Leading international health company with a strong record for product and service innovation. We work in close Partnership with the NHS and individual healthcare professionals to support and drive the best clinical solutions and services to patients. 
There is purpose to what we do. Most of us want to work for a company that makes a difference and here at Coloplast we really do.

The role -
The role of Digital Activation Manager is a fantastic opportunity to take charge of digital activity for our consumer and eCommerce. You will be responsible for the development and execution of digital channels including Website, SEO and Paid working collaboratively with the Digital Campaign Executive and wider stakeholders to drive online growth. 

You will monitor performance and should continually seek to find improvements. You will be able to strike the balance between being customer-centric alongside data-driven commercial mindset. 
 

• Manage digital campaigns across multiple channels aligned to consumer marketing functions for acquisition and retention campaigns
• Together with the Global team execute paid online media opportunities to drive lead generation for Coloplast customer acquisition 
• Executing on SEO & digital content plan to drive growth in this channel 
• Drive channel mix of ordering customers through Coloplast Charter  
• Responsibility for the running of consumer platforms and digital communications (Episerver, Zendesk, etc) 
• Have proven experience with audience segmentation and digital pathways 
• Analyse customer journey and engagement data to shape marketing activation and web design to maximise conversion rates 
• Link Customer Experience feedback to innovate the consumer digital offering 

Experience Required -

• Educated to Honours Degree level 
• CIM Digital Marketing is desirable but not essential  
• Strong customer journey and experience management of websites, intranets, and digital service solutions 
• Detailed knowledge of digital marketing ranging from SEO/SEM, email, databases, and organic  
• Detailed knowledge of Paid Social & Paid Search campaigns 
• Considerable exposure to running, maintaining and developing consumer facing websites with ecommerce capabilities 

Need more information

For more information, please visit our website at www.coloplast.co.uk/curious

OR contact gb_recruitment@coloplast.com

Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 14.000 people and with products available in more than 143 countries, we are one of the world´s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things.

Coloplast is committed to being an inclusive organization, where people bring their differences to work each day, fulfil their potential and have a strong sense of belonging because – and not despite – of their differences. We therefore encourage all qualified candidates to apply regardless of gender, age, race, nationality, ethnicity, sexual orientation, religious belief or physical ability.

Visit us on Coloplast.com.

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