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Coloplast Charter Consumer Campaign Manager

Location: 

Peterborough, GB

Job Family:  Marketing
Country/Region:  United Kingdom
Coloplast Charter Consumer Campaign Manager 

This is an exciting opportunity to join our Services Marketing team in a brand-new position.

Coloplast is looking for an experienced Marketing professional with a strong focus on communication, who will be responsible for developing, defining and implementing consumer campaigns for the ongoing acquisition, increased retention & engagement of consumers to Coloplast Charter, our delivery and support service.

 

About us

Coloplast is a dynamic, market-leading company with the mission of making life easier for people with intimate healthcare needs.  We work in close partnership with the NHS and healthcare professionals to develop and provide the best products and services to our customers.  We offer great career opportunities, a strong benefits package, and a supportive working environment where we are driven by helping our customers improve their quality of life.

 

Key responsibilities

  • Responsible for the management and prioritisation of the Coloplast consumer campaign plan, working closely with the other Consumer Marketing Managers and colleagues in Direct Services, to ensure we meet the needs of the overall business.
  • Develop and implement consumer campaigns that deliver against our objective to acquire, retain & engage consumers to Coloplast Charter.
  • Manage the creative agency relationship to ensure we deliver market leading creative and innovative campaigns, utilising a range of social and other external channels to drive acquisition of consumers.
  • Working with the SalesForce.com project team to inform how to best optimise the opportunities to engage our existing customers in the database, based on their interactions with us.
  • Define, develop, and lead the social media strategy for Coloplast Charter & other Coloplast Services across all channels to be implemented by the digital activation team.
  • Analyses and reports on the success of both the acquisition activity and the impact on retention across the business.
  • Work closely with colleagues in our Global office to ensure alignment with global strategies.
 

 

We are looking for someone with a BS/BA in business, marketing or health sciences, and preferably someone that is CIM qualified. You should have extensive Marketing experience in a similar role.

 

The successful candidate will specifically be working on:

  • Acquiring consumers to Coloplast Charter through well executed multi channel brand campaigns.
  • Building a trusting relationship with every patient in our database to increase retention, create brand ambassadors - and grow our business with what we already have.
  • Building an automated, multi-channel communication platform for our entire database.
  • The patient engagement program must deliver education and product information consistently based on the health journey of each patient.

 

To be successful in this role you should have experience in executing direct marketing campaigns and using Social media to drive commercial objectives. You should be a strategic thinker and be able to develop brand campaigns and positioning from scratch. You must possess strong verbal and written communication skills and be able to work with stakeholders from all levels within the organisation. You should have robust data analysis talent as well as experience of working with CRM systems such as SalesForce to deliver timely and relevant communications ensuring that we deliver against business objectives is essential.

 

Need more information?

 

If this position has your interest and you feel that you have the suitable experience, please do not hesitate to contact Kelly Rippon (HR Business Partner) on GB_Recruitment@coloplast.com

 

Deadline

Please apply as soon as possible.

 

Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 12.000 people and with products available in more than 143 countries, we are one of the world´s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things.

 

Coloplast is committed to being an inclusive organization, where people bring their differences to work each day, fulfil their potential and have a strong sense of belonging because – and not despite – of their differences. We therefore encourage all qualified candidates to apply regardless of gender, age, race, nationality, ethnicity, sexual orientation, religious belief or physical ability.

 

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