Manager, Consumer and Service Marketing FTC

Reporting to the Head of Marketing, your position as Manager, Consumer and Service Marketing is directly responsible for the performance of the full Consumer and Service Marketing team including Digital marketing, ShopColoplast Marketing, graphic design, Service Marketing and Marketing Administration. The Manager, Consumer and Service Marketing will provide leadership, coaching, appraisal, motivation and development to these teams which will enable the teams to succeed. The position acts as a key driver for performance and overall development for the Consumer and Service Marketing team while also ensuring Coloplast experience across all consumer and service marketing channels. This position is an integral part of the Coloplast consumer and service journey, giving you the opportunity to make a valuable contribution to the organization and our Canadian consumers. This is a 13-month fixed term contract position. 

Major Areas of Accountability

• Monitor, measure, train, coach and motivate team members to effectively engage with consumers, patient organizations, partners, and other stakeholders. Responsible for the creation and delivery of performance reviews and overall development of the Consumer and Service Marketing team.
• Responsible for managing the overall consumer marketing strategy including building integrated marketing campaigns both online and offline, while also guiding the implementation. Also responsible for the overall service marketing strategy including Coloplast Professional and Coloplast Care along with the responsibility for the Shop Coloplast website and online strategy.
• Provide annual business planning for the Consumer and Service Marketing team and strategy. Report generation and analysis to both local and global management.
• Manage the development of consumer marketing materials including brochures, labels and kits. Manage the development of Coloplast Professional marketing materials. Manage the development of the Coloplast Care program including the addition of mental health services.
• Manage the Shop Coloplast website along with online marketing strategy. Including: Managing the Shop Coloplast website images, descriptions and CVI; Monitor and analyze conversion rates, site traffic, provide insights on customer behaviour; Create and execute online email campaigns and organic media related to ShopColoplast; Work with all departments to ensure integration and optimal performance; Continue to enhance online shopping experience.
• Continually strive to develop, update and streamline operations, ensure alignment with general policies and procedures of overall consumer organization, as well as grow our business in line with our mission, values and vision.
• Conduct regular team meetings, one on one dialogue, coaching, training which support the professional development of the team as well as fostering a productive learning environment.
• Act as the Consumer and Service Marketing subject matter expert (SME) for collaboration with other departments and globally.
• Provide leadership presence throughout the department to effectively influence results, manage and report on performance of all campaigns and assess against goals (KPIs). Ensure team members are accountable to the Coloplast mission, policy and procedures.
• Assess competencies and implement ongoing training and development programs to continuously drive successful business results; leveraging and researching internal, global resources and third party offerings.
• Member of the Coloplast Canada Management Team; Any additional tasks as assigned.

Basic Qualifications

• 4+ years working experience in consumer marketing with key digital marketing experience (Google/Social Media. B2B, B2C).
• University Bachelor’s Degree required; MBA preferred.
• Highly structured approach to work with attention to detail and proper documentation of work-related activities.
• Ability to effectively communicate with all levels of management while always demonstrating professionalism.
• Healthcare marketing experience is preferred.

At Coloplast, we believe in recognizing and rewarding the contributions of our employees. Our total rewards package is designed to support your well-being, foster your professional growth, and ensure a healthy work-life balance. Here is some of what you can expect:

Health and Wellness: Comprehensive medical, dental, and vision insurance plans to keep you and your family healthy. Plus, access to company sponsored wellness programs and mental health resources, paid leave of absence for qualifying events and generous paid parental leave for both birthing and non-birthing parents.

Financial Security: A competitive 401(k) plan with company match that vest immediately, financial planning services to help you secure your future, and corporate discount programs for goods and services.

Work-Life Balance: Generous paid time off, flexible work hours, and flexible work arrangement options to help you balance your personal and professional life may be available.

Professional Development: Opportunities for continuous learning and career advancement through training programs, mentorship, and tuition reimbursement.

Recognition and Rewards: Recognition programs to celebrate achievements and contributions, including peer recognition, bonuses, awards, and special events.

Community and Culture: A supportive work environment where everyone feels valued, and has a sense of belonging.  Participate in team-building activities, volunteer opportunities, and company-sponsored events. Sustainability strategy that outlines our ambitions for how to run our company in a more sustainable way

Competitive Compensation: The compensation range for this position is $100,000 - $125,000. Actual compensation is influenced by a variety of factors including but not limited to skills, experience, qualifications, and geographic location. Hired candidates may be eligible to receive additional compensation in the form of bonuses and/or incentives.

Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 16.000 people and with products available in more than 143 countries, we are one of the world´s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things.

Coloplast is committed to being an inclusive organization, where people bring their differences to work each day, fulfil their potential and have a strong sense of belonging because – and not despite – of their differences. We therefore encourage all qualified candidates to apply regardless of gender, age, race, nationality, ethnicity, sexual orientation, religious belief or physical ability.

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