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Senior Marketing Manager - Continence Care


Minneapolis, US

Job Family:  Marketing
Country/Region:  United States

 Coloplast has an exciting opportunity for a Senior Marketing Manager to join our Continence Care team!


Coloplast is one of the fastest growing Medical Device companies in the world, and it is our mission to improve the lives of people with intimate healthcare needs. Our Continence Care team builds innovative, everyday use products for people with continence and incontinence problems, Spinal Cord Injury and Spina Bifida. The Senior Marketing Manager will lead short & long-term strategic marketing responsibility for SpeediCath®, one of our key brands and product lines within our Continence Care business.

You will work with a small team, reporting directly to the Director of Marketing for our Continence Care business. On a global scale, you will be collaborating and partnering with a variety of individuals and teams both internally and externally.


Major Areas of Accountability


Driving the development of a clear and actionable strategy for SpeediCath® - our Intermittent Catheter (IC) business. Creating and implementing marketing programs, driven by market insights, to grow the US business. Being the overall lead for the strategic planning and a seamless execution of new product launches across functions.

• Maintaining a solid understanding of the market by monitoring the competitive market, pricing, and reimbursement information. Identifying trends or changes that will impact business and recommending actions and contingency plans to maximize opportunities for Coloplast.

• Proactively managing downstream product needs in support of US marketing strategies and providing market assessments including sales expectations for upstream products to Global Marketing to prepare for future product launches.

• Developing product promotional materials to support product launches, campaigns, product education, and product commercialization materials, including packaging and labeling.

• Developing, supporting, and providing sales training and materials for all internal and external sales teams to support our growth initiatives.

• Other duties as assigned.


Basic Qualifications


• BS/BA in Business or Marketing, MBA preferred

• 7+ years Marketing experience

• Highly analytical in both qualitative and quantitative data

• International and Domestic travel required

• High proficiency Microsoft Word, Excel, PowerPoint


Required Knowledge, Skills and Abilities


• Comfort and satisfaction with a broad spectrum of tasks across strategic and tactical

Ability to identify, analyze and solve problems with minimal direction and make decisions with confidence

• High degree of initiative and self-motivation with a strong sense of accountability

• Strong verbal and written communication skills



Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 12,000 people and with products available in more than 143 countries, we are one of the world´s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things.


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Coloplast is committed to a policy of Equal Employment Opportunity (EEO) which means we employ and promote individuals based on their merits, regardless of race, color, religion, sex, national origin, age, disability, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status, status with regards to public assistance or any other protected classification.


Nearest Major Market: Minneapolis

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