Senior Manager, Product Marketing

The Senior Marketing Manager is key to informing and implementing growth strategies and tactics for US Wound & Tissue Repair.

Leading a team of marketers across clinical market segments and product categories, this leader will be pivotal in helping to enhance and execute the division’s go-to-market approach while ensuring that tactics, programs, and initiatives directly and quantifiably support strategies.

This full-time role is based either the Arlington, Virginia, or Minneapolis, Minnesota office and reports to the Senior Director of Commercial Strategy & Enablement.

Major Areas of Accountability

Functional Management 

• Understand and influence the US Wound & Tissue Repair growth strategies and ensure the overall Marketing plan is designed to support them.
• Oversee the flawless execution of the segment-, category-, and product-specific Marketing plans
• Build processes, touchpoints, feedback loops, and communication rhythms that systematically gather upstream market, channel, and customer insights that are needed to inform the go-to-market approach across segments and categories
• Liaise with Sales; R&D; Training; Medical Affairs; GPOs, Contracts & Pricing; Market Access; and other functions on launch and Sales readiness planning & implementation
• Oversee Marketing channel planning & implementation processes and calendars (i.e., campaigns, conferences & events, digital & web)
• Build, maintain, and report on the overall Marketing budget & success measures (e.g., a metrics dashboard, KPI tracker, etc.)

Team Management

• Manage and lead a team of Marketing professionals, including day-to-day guidance and tactical direction, performance management, and development and growth.

Other

• Anticipated travel: 20% to 30%
• Other job duties as assigned

Basic Qualifications

• Bachelor’s degree in business, preferably with a Marketing or Strategy emphasis from an accredited college or university
• 5+ years’ experience in Marketing management, including at least 1+ year in a medical device, medical supply, or pharmaceutical setting
• 2+ years managing a Marketing team or individual Marketing, Strategy, Communications, or related individual contributors

• Proven ability and desire to lead and develop a team of Marketing professionals and the collective output of the Marketing function 

• Strong understanding of the strategic Marketing mix, and proven ability to implement it to drive growth 

• Demonstrated ability to design, implement, and enhance Marketing campaigns, including account-based Marketing programs, lead- and demand-generation, and content Marketing 

• Strong project management, organizational, and time management skills combined with an acute attention to detail 

• Demonstrated ability to synthesize complex sets of information in a changing and fast-paced environment 
• Strong communicator with an ability to manage up and down with a high emotional intelligence (EQ) 

• Exceptional verbal, written, and graphical communication skills, including mastery of Microsoft PowerPoint 

• Intermediate proficiency in Microsoft Excel  

• An Innovation mindset: Innate curiosity and openness to a wide range of viewpoints, comfortable with the unknown, seeks solutions and starts with the end in mind 

• A warm, positive and supportive, and inspirational comportment  
• Kerecis and Coloplast employees are required to conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the Advamed Code of Ethics on Interactions with Healthcare Professionals, and company policies.

At Coloplast, we believe in recognizing and rewarding the contributions of our employees. Our total rewards package is designed to support your well-being, foster your professional growth, and ensure a healthy work-life balance. Here is some of what you can expect:

• Health and Wellness: Comprehensive medical, dental, and vision insurance plans to keep you and your family healthy. Plus, access to company sponsored wellness programs and mental health resources, paid leave of absence for qualifying events and generous paid parental leave for both birthing and non-birthing parents.
• Financial Security: A competitive 401(k) plan with company match that vest immediately, financial planning services to help you secure your future, and corporate discount programs for goods and services.
• Work-Life Balance: Generous paid time off, flexible work hours, and flexible work arrangement options to help you balance your personal and professional life may be available.
• Professional Development: Opportunities for continuous learning and career advancement through training programs, mentorship, and tuition reimbursement.
• Recognition and Rewards: Recognition programs to celebrate achievements and contributions, including peer recognition, bonuses, awards, and special events.
• Community and Culture: A supportive work environment where everyone feels valued, and has a sense of belonging.  Participate in team-building activities, volunteer opportunities, and company-sponsored events. Sustainability strategy that outlines our ambitions for how to run our company in a more sustainable way.
• Competitive Compensation: The compensation range for this position is $110,000 - $156,000. Actual compensation is influenced by a variety of factors including but not limited to skills, experience, qualifications, and geographic location. Hired candidates may be eligible to receive additional compensation in the form of bonuses and/or incentives.

Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 16,000 people and with products available in more than 143 countries, we are one of the world´s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things.

Visit us on Coloplast.com.

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Coloplast employees are required to conduct business to the highest ethical and professional standards; comply with applicable laws and regulations, the Advamed Code of Ethics on Interactions with Healthcare Professionals, and company policies.

Coloplast is committed to a policy of Equal Employment Opportunity (EEO) which means we employ and promote individuals based on their merits, regardless of race, color, religion, sex, national origin, age, disability, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status, status with regards to public assistance or any other protected classification.

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