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Senior Program Manager with strong commercial mindset


Humlebæk, DK

Job Family:  Marketing
Country/Region:  Denmark


Are you an experienced marketer and/or project manager passionate about making a difference for end users with intimate healthcare needs? And are you motivated to empower our consumers through our patient support programs?

We offer a unique chance as a Senior Program Manager who will take a key role in our Consumer Engagement team. You will manage and continuously innovate Coloplast Care for intermittent catheter users (also known as ‘IC Care program’) from a global perspective, and as a senior competence in the team, you will also drive strategic, high-priority projects across business areas. In the Consumer Engagement team, we all follow the same passion. We work hard to fully support our consumers with great support services spanning from lifestyle, condition management, emotional support to sampling and ordering products, and delivering to their home. You will be part of a vibrant team that designs, develops, and implements these programs from global level. Beyond our team, you will work with

many different stakeholders in HQ from Marketing, Evidence & Adoption, Branding & Design, and markets. 


Join Consumer Engagement team and collaborate with stakeholders across Innovation & Growth
At our HQ in Humlebæk, you will be part of the Customer Services organization (part of Consumer and Digital Channels in the Growth organization). Here, you will work with project managers, commercial owners, and specialists from different digital teams. Together, we support our consumer teams and direct entities around the world in realizing our ambitions. You will also be collaborating with key stakeholders in Marketing, and medical specialists from Evidence & Adoption on the content that we develop and activate in our programs. Finally, you will be driving the close collaborations with our local subsidiaries working with consumer engagement (particularly within IC) around the world.

Your responsibilities in managing and innovating consumer engagements for IC

As Senior Program Manager for our IC service programs, you will be responsible for 1) the continued development and implementation of the Coloplast Care program for intermittent catheter users and 2) driving/supporting key strategic projects within Consumer Engagement and together with our subsidiaries. The Coloplast IC Care program is already mature with structured infrastructure of communication touchpoints supporting our consumers in making their lives easier. More specifically, you will be driving the continuous improvement and further innovation of our award-winning email flows, latest digital service offerings (Apps), call protocols for our Care Advisors on the phone, offline and online content, and more. In light of that, your focus on outcomes and impact of the new implementations you will be running will be essential to success in the role. It is therefore essential that you have strong business acumen and the ability to identify and drive commercial value from our services. Finally, you will be responsible for engaging in an ongoing dialogue with our markets on how the program can move the needle the most. 


In this role, you will more specifically:

  • Set the strategic direction for continuous innovation of IC consumer service programs
  • Drive and support key strategic projects e.g., on performance management or country projects
  • Design the overall framework and direction for IC service communication and relevant content
  • Create scalable service solutions that can be adapted locally and can result in measurable impact
  • Translate clinical insights and product-related claims into consumer-friendly content that’s engaging and inspirational, together with our stakeholders
  • Drive and keep an overview of operational processes to ensure that all content is approved and activated accordingly before reaching our consumers
  • Be the commercial lead in our IC service program and relevant service offering with our digital teams in both HQ and our Business Center in Poland
  • Collaborate closely with our markets to implement our global service offerings
  • Collect and analyze insights from stakeholders across the organization and evaluate insights from both markets and HQ for further development of our services

Your professional competencies
To be successful, it is essential that you enjoy working in fast-paced environment and with a multitude of stakeholders. The Consumer Engagement team is dependent on many different stakeholders across the organization, and it is therefore crucial to have excellent communication and project management skills and the ability to make things happen. You are compassionate and driven by a curiosity to understand the needs of our users and support them on their journey. You always focus on business impact – you enjoy being on top of the results from your responsibilities and in proactively seeking new ways to increase commercial value. 

In addition, the below attributes improve your chance of success:

  • A Master’s degree within relevant field, e.g., business, digital/service innovation or marketing/communication
  • 3-5+ years of experience within business development, consulting, marketing communications, service innovation, product management, engagement programs, or similar 
  • Experience with activating consumer programs or services is a plus
  • Ability to work on a strategic/conceptual level, but also getting into the details of our processes, performance numbers and project plans
  • Strong communication skills, and the ability to speak and write English effortlessly – Danish is not a pre-requisite
  • Be a true team player with good facilitation and stakeholder management skills
  • Have a strong eye for details and collaborate equally well with developers/digital specialists as with the business


Travel of app. 15 days is to be expected.


At Coloplast, we make sure that you can be you. That is why we encourage applications from suitably qualified and eligible candidates regardless of sex, race, ethnicity, disability, age, sexual orientation, gender reassignment, religion or belief or marital status.
If you would like to know more about the position, please contact Head of Consumer Engagement, Maria Vejen Lacoppidan on We will take candidates into the recruitment process continuously, so do not hesitate to apply. This position will remain open until a suitable candidate has been found.


Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 14.000 people and with products available in more than 143 countries, we are one of the world´s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things.


Coloplast is committed to being an inclusive organization, where people bring their differences to work each day, fulfil their potential and have a strong sense of belonging because – and not despite – of their differences. We therefore encourage all qualified candidates to apply regardless of gender, age, race, nationality, ethnicity, sexual orientation, religious belief or physical ability.


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