Global Marketing Manager

In Continence Care we are market leaders globally and that is because we simply have the best products, the best services and the best people.

Now you have the chance to be part of this team and set the direction for our portfolio of intermittent catheters. You will be leading our portfolio communication across our SpeediCath® brand on a global scale, while being part of a team that is always helping each other to deliver best in class marketing, while having fun on the way.

Together, we make a difference globally

At our headquarters in Humlebæk, you will join our highly ambitious Continence Care Marketing team, which is responsible for setting the global direction for the Continence Care portfolio and bringing our strategy to life across the world.

Acting at a global level, you will have a high level of interaction both with our local subsidiaries, across the headquarter teams as well as with external marketing agencies. You will furthermore be part of the broader Global Products, Marketing & Development team which also includes our other business areas.

Lead successful branding initiatives

As Marketing Manager, you will be responsible for your own brands, developing brand marketing strategies, creating global marketing campaigns and initiatives on the existing portfolio while ensuring successful launches. Specifically, you will be setting the direction and supporting the growth of our SpeediCath® portfolio which has a wide range of intermittent catheter solutions for both men and women.

Primarily towards Healthcare Professionals (HCPs), you will develop impactful marketing strategies and execute successful marketing initiatives for brands currently on the market as well as ensuring successful launches going forward. This includes brand marketing strategy, positioning, brand communication, on- and off-line campaign development, budgeting, launch tracking etc.

More specifically, you will:

• Set the strategic direction and be responsible for driving the growth of SpeediCath®

• Develop and lead global marketing campaigns and growth initiatives for sustained commercial impact in close collaboration with markets and HQ colleagues

• Prepare countries for new product launches and secure launch readiness

• Ensure best-practice-sharing and strong collaboration with subsidiaries and agencies as well as between departments in our headquarters

• Track campaign and launch effectiveness and secure continuous improvement of activities

Experienced and driven marketing professional

With your excellent communication skills and your broad marketing experience, you know how to develop impactful portfolio marketing strategies and transform them into meaningful content executed across multiple channels. You also master the art of multicultural and cross-functional collaboration, and you probably already know how to navigate in a global setting dealing with lots of stakeholders.

Also, as you will be managing a wide variety of processes concurrently, it is vital that you have a pragmatic, positive, creative mindset and both a strategic and operational focus. Likewise, you will need to bring into play your solid business acumen, allowing you to identify and act upon growth potential.

Finally, you bring:

• A master’s degree in marketing, business, communication or similar

• Some years of experience in marketing, communication and brand management, preferably within the medical industry, FMCG or from an advertising agency, preferably with experience working in both global and local roles

• A proven track record of developing and executing impactful marketing strategies and product launches across multiple markets

• A well-stocked on- and offline marketing toolbox

• Experience with managing budgets and working with forecasts and sales analyses

• Flexibility to travel to subsidiaries and customers approx. 15-20 days annually

• Fluency in English is a must. Danish skills not required

Interested?

If you would like to know more about the position, please reach out to Head of Portfolio Marketing & Frontline Training, Nick Elliot on gbnel@coloplast.com. We will take candidates into the recruitment process continuously, so do not hesitate to apply. This position will remain open until a suitable candidate has been found.

Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 16.000 people and with products available in more than 143 countries, we are one of the world´s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things.

Coloplast is committed to being an inclusive organization, where people bring their differences to work each day, fulfil their potential and have a strong sense of belonging because – and not despite – of their differences. We therefore encourage all qualified candidates to apply regardless of gender, age, race, nationality, ethnicity, sexual orientation, religious belief or physical ability.

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