Coloplast Master Thesis Program 2027: Designing a Scalable Self-Service Consumer Model
Humlebæk, DK
About the Master Thesis Program - Make a difference with Coloplast. Your thesis, real-world impact.
Are you in the final stage of your master's degree and preparing to write your thesis? Through Coloplast’s Master Thesis Program, you have the opportunity to combine academic research with hands-on experience in a global healthcare company with a meaningful purpose.
The Master Thesis Program connects talented students with real business challenges across Coloplast. As a participant, you will work closely with experienced professionals, gain access to relevant insights and stakeholders, and contribute perspectives that can help shape future business decisions.
All available Master Thesis Program 2027 projects can be found here: Denmark - Coloplast A/S Jobs
Hosting Team & Department
Commercial Development, Consumer & Digital Marketing, International Markets
Project Description
Coloplast International Markets is exploring how to design and implement scalable self-service consumer models for Ostomy and/or Continence Care operable across diverse markets with varying levels of digital maturity - while ensuring optimal consumer outcomes, satisfaction, and operational efficiency. As consumer expectations evolve and digital support becomes increasingly demanded, the opportunity to complement traditional service models with innovative self-service solutions is emerging.
This project will investigate consumer needs, adoption drivers, and market maturity differences, aiming to optimize the balance between digital self-service and personalized support. You will analyze current consumer engagement and existing service models, benchmark best practices from healthcare and related sectors, and assess the potential impact on consumer experience, engagement, retention, and cost efficiency.
Collaboration with key stakeholders across Coloplast's global organization and selected local markets will allow you to provide insights and recommendations that support future decisions on operating model design, capability development, and investment priorities.
Relevant Study Backgrounds
We are looking for students with academic foundations in Business Administration, Management, or Commercial Development, including specialized areas such as Marketing, Consumer Behavior, Customer Experience (CX), Service Management, or Hospitality Management. Additionally, backgrounds in Digital Business, E-commerce, Digital Marketing, Data Analytics, Business Analytics, or Market Research will be particularly valuable for understanding and applying innovative self-service consumer models.
Preferred Competencies or Interests
• Interest in consumer behavior, customer experience, and service design
• Interest in digital transformation and self-service business models
• Good analytical and research skills, including qualitative and/or quantitative methods
• Ability to synthesize insights from multiple data sources
• Strong communication skills and an interest in developing practical business recommendations
Sponsor
Birgitte Tovgaard Hansen, Senior Manager, Consumer Engagement & Digital Marketing, Commercial Development, International Markets, dkbito@coloplast.com
What to Expect from Us
As a participant in the Master Thesis Program, you can expect:
• A dedicated Coloplast sponsor who will support and guide you throughout your project
• Access to relevant business stakeholders, data and insights needed for your research, where possible and appropriate
• Ongoing feedback from Coloplast professionals through structured feedback sessions
• Learning activities designed to support your thesis journey and professional development
• Networking opportunities with fellow MTP participants and Coloplast employees
• Office facilities at our global headquarters in Humlebæk, Denmark
• A laptop and access to relevant systems and resources during the project period
• Exposure to real business challenges and the opportunity to create meaningful impact
Your Application Should Include
• Your CV
• A short cover letter that tells us:
• Which project(s) you are interested in – and why (maximum 2 projects per student/group)
• Why you would be a great fit for Coloplast
• If you are applying with another student as a group, their full name
• All group members must apply individually and clearly flag the group in the cover letter
• Academic transcripts
Recruitment Process & Next Steps
The application deadline is October 5th. The recruitment process will run throughout October.
We look forward to receiving your application and welcoming the next generation of Master Thesis Program participants to Coloplast.
Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 16.000 people and with products available in more than 143 countries, we are one of the world´s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things.
Coloplast is committed to being an inclusive organization, where people bring their differences to work each day, fulfil their potential and have a strong sense of belonging because – and not despite – of their differences. We therefore encourage all qualified candidates to apply regardless of gender, age, race, nationality, ethnicity, sexual orientation, religious belief or physical ability.
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