Be part of a global MedTech leader where your digital expertise helps bring life-changing healthcare solutions to people worldwide.
Coloplast India is looking for a dynamic and innovative Digital Market Manager to continue to support our ambition to become closer to our Consumers, making life easier for those with intimate health care needs.
Reporting directly to the Head of Marketing, Digital Marketing manager will be responsible for delivering India digital activation plans and revenue generation in the digital field.
He/She will partner with product marketing to build content and media strategy which reflects our commercial priorities, execute as per plan, ensure on-going performance optimization and maximize the returns on our marketing spend investment.
Key responsibilities will include:
• Planning, implementing, and monitoring digital marketing campaigns across all digital channels including SEO/SEM and social media.
• Drive consumer acquisition and retention activities through database, website, app, social media in close collaboration with marketing and customer facing teams.
• Day to day management of all digital touchpoints, secure campaign effectiveness, reporting of KPIs and create learning loops to continuously improve digital activities.
• Manage local content strategy across platforms
• Initiate, collaborate & build the influencer community including reaching out to new influencers, activating existing influencers and maintain a strong relationship
• Link Consumer Experience feedback to innovate the consumer digital offering
• To manage the activity plan for all consumer activity from inception to implementation, acting as liaison between consumer care team, on ground team and sales managers.
• Work in close coordination with product marketing, sales and consumer managers
Qualifications and Experience Required:
• Bachelor’s degree in science or mass communication with diploma in digital marketing.
• MBA in marketing with relevant digital marketing course will be preferred.
• 5+ years of hands-on digital marketing experience handling large scale campaign planning and execution in a reputed e-Retail/FMCG/Consumer Health/digital agency
• Demonstrable experience in managing and optimizing SEO/SEM, email marketing set up and automation, social media, website and app management.
• Proficient in Microsoft Office applications including Word, Excel and PowerPoint, salesforce.com; Google Analytics; Email systems such as Eloqua, Website CMS
• Analytical experience to drive customer journey, engagement and lead conversion rates.
• A passion to make a difference, and to take Consumer Acquisitions to the next level.
We would love to hear from you if you believe that you have the relevant skills and experience, as well as the ability to bring drive and passion to our business.
Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 16.000 people and with products available in more than 143 countries, we are one of the world´s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things.
Coloplast is committed to being an inclusive organization, where people bring their differences to work each day, fulfil their potential and have a strong sense of belonging because – and not despite – of their differences. We therefore encourage all qualified candidates to apply regardless of gender, age, race, nationality, ethnicity, sexual orientation, religious belief or physical ability.
Visit us on Coloplast.com.
Watch the film. Follow us on LinkedIn.
61415
#LI-CO
