Digital Marketing Product Manager-OC

工作摘要/目的Job Summary / Purpose

•  Focus on the hospital market for ostomy care, develop and execute Coloplast's digital promotion strategies and activities for ostomy care products. This includes operating Coloplast's WeChat official account for ostomy care in the hospital market, implementing online academic activities targeted at healthcare professionals (HCPs), and supporting digital platforms for third-party patient education organized by medical societies and hospitals for patients.

    
主要职责/责任Essential Duties / Responsibilities

•  Formulation and implementation of Coloplast digital marketing strategies for ostomy care in the hospital market
•  Plan and execute digital marketing activities for ostomy care in the hospital market, including operating the WeChat official account for ostomy care in Coloplast's hospital market, implementing online academic activities targeted at HCPs, and supporting the digital platforms for third-party patient education organized by medical societies and hospitals for patients.
• Collaborate in cross-departmental cooperation, including with the CBU, CC sales team, and PAMA team, to provide digital marketing support for the hospital channel, and assist the sales team in achieving performance targets. 
•   Continuously pay attention to the digital development trends, application of new technologies, as well as changes in policies and regulations in the medical device industry. 
•  Timely collect industry information and technological developments, and provide forward-looking suggestions for the adjustment of the company's digital marketing strategies and activity plans for the hospital channel.

任职资格Job Qualifications 

•  A bachelor's degree or above. Majors in marketing, e-commerce, digital media, and medical devices are preferred.
•  2 years of experience in digital marketing. Candidates with experience in digital marketing in industries such as medical devices, healthcare, and pharmaceuticals are preferred. 

岗位胜任力Competencies 

•  Good English skill (including writing, reading and oral)
•  Highly self-motivated

技能Skills

•  Have certain copywriting and design capabilities, and be able to create attractive marketing content, including forms such as graphics, texts, and videos.
• Good analytical skills 
• Good interpersonal skill
• Be familiar with various digital marketing tools and platforms, such as social media platform operations    

康乐保以宏伟的增长计划为目标，开发和销售优质产品和服务，让有贴心护理需求的人们生活得更轻松。我们是一家世界领先的医疗器械公司，拥有约 16,000 名员工，面向超过 143 个国家/地区销售产品。我们持续发展业务并寻求创新的增长方式——我们不断探索、学习和寻找做事的新方法。

康乐保致力于营造包容性的工作环境，我们尊重个体差异，鼓励各抒己见。在这工作的每一天，员工都在通过充分发挥潜能而展现自己，并感受到强烈的归属感。因此，我们鼓励所有有资质的求职者应聘，无论性别、年龄、种族、国籍、族裔、性取向、宗教信仰或身体能力如何，我们都欢迎您的加入。

查看官网 Coloplast.com.

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