Head of Sales Force Effectiveness & Training

Are you passionate about developing high-performing commercial teams and driving excellence in customer interactions? Do you want to make a real impact in the healthcare sector while working for one of the world’s leading sustainable MedTech companies? Then this newly created strategic role is your opportunity to shape the future of sales effectiveness in the Benelux region.

Your Role
As Head of Sales Force Effectiveness & Training Benelux, you will own the strategy and execution of sales training and effectiveness for the Netherlands, Belgium, and Luxembourg. This is a newly created position with a clear mandate: to elevate the skills, mindset, and performance of our sales teams across multiple channels. You will design and deliver programs that empower our teams to excel in consultative selling and portfolio-based solutions. In this role you will report directly to the Commercial Director Benelux and work closely with Sales Managers, Marketing and Global Sales Excellence. 

What You Will Do
•    Develop a strategic sales training roadmap tailored to each country and business area.
•    Design and roll out structured training cycles with clear KPI's and competency frameworks.
•    Deliver impactful group training sessions and coaching programs (in-person and virtual).
•    Assess competencies and identify training needs across teams.
•    Drive onboarding excellence for new sales hires, focusing on consultative selling and value-based conversations.
•    Support and inspire Sales Managers in team development initiatives.
•    Collaborate with Sales, Marketing, and other stakeholders to ensure alignment.
•    Monitor training effectiveness through reporting and continuous improvement.

What You Bring
•    Minimum 3–5 years of experience in sales training, enablement, or sales force effectiveness with proven results.
•    Strong background in healthcare, pharma, or MedTech is a big plus.
•    Excellent communication and facilitation skills with a structured, strategic mindset.
•    Ability to influence and connect across countries and functions.
•    Strategic mindset combined with hands-on execution and a strong drive for results.
•    Fluent in Dutch and English (French is a plus).
•    Familiarity with CRM systems (e.g., Salesforce) is an advantage.
•    Willingness to travel regularly within the Benelux region.

What We Offer
•    A newly created strategic role within an international, purpose-driven organization.
•    Excellent salary package plus holiday allowance of 8,33%.
•    30 vacation days and flexible working arrangements.
•    Attractive benefits: electric company car, expense and internet allowance.
•    Access to our Partner to Grow development program and global career opportunities.
•    Collaboration with inspiring colleagues in a cross-functional team.

Ready to make an impact?
Apply now by uploading your CV in English via the application button. For questions, please contact:
📧 Isabella van de Hoef – nliho@coloplast.com

Pursuing an ambitious growth agenda, Coloplast develops and markets products and services that make life easier for people with intimate healthcare needs. Employing about 16.000 people and with products available in more than 143 countries, we are one of the world´s leading medical device companies. We are constantly growing our business and always looking for new ways to move forward – we explore, learn and look for new ways of doing things.

Coloplast is committed to being an inclusive organization, where people bring their differences to work each day, fulfil their potential and have a strong sense of belonging because – and not despite – of their differences. We therefore encourage all qualified candidates to apply regardless of gender, age, race, nationality, ethnicity, sexual orientation, religious belief or physical ability.

Visit us on Coloplast.com.

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